Brand Tone

Friendly, Approachable, Innovative, Tech-Savvy, Inspiring, Aspirational, Conscious, Purpose-Driven, and Professional

Brand Values

• •Sustainability
• •Innovation & Technology
• •Community
• •Organization & Efficiency
• •Quality & Curation
• •Accessibility & Empowerment
• •Social Impact

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality, tone variations for different platforms (e.g., playful on TikTok, professional on LinkedIn), approved vocabulary, and things to avoid. This ensures everyone creating content is aligned.
• •Understand Your Audience on Each Platform: Tailor the tone to resonate with the specific audience and their expectations on each channel, while staying true to core values. For example, Instagram might be more visual and use emojis, while LinkedIn will be more formal.
• •Prioritize Core Values in Messaging: Ensure that keywords and concepts related to sustainability, innovation, and community are consistently woven into the copy, reinforcing what the brand stands for.
• •Maintain Authenticity and Transparency: The tone should always feel genuine and reflect the true mission of Closet Up. Be honest in communications, especially regarding the pre-loved nature of items and sustainability efforts.
• •Review and Refine Regularly: Periodically audit content across all platforms to check for consistency in tone and messaging. Gather feedback and be willing to adjust guidelines as the brand evolves.

Social Perception

Positive for its mission, Appreciation for utility, Emerging player, Tech-Forward, Trust & Transparency

Copy Examples

• •Instagram Post: Rediscover the magic in your own closet! ✨ With Closet Up, your next favorite outfit is just a tap away. Join our circular fashion community and let's make style sustainable, together. #ClosetUp #SustainableStyle #DigitalWardrobe #AIStylist
• •Facebook Ad: Tired of 'nothing to wear' moments? 🤔 Closet Up helps you organize your wardrobe, create stunning AI-powered outfits, and shop unique pre-loved pieces. Give your clothes a second life and your style a fresh boost! Learn more at [YourLink].
• •Website Headline: Your Wardrobe, Reimagined. Your Style, Elevated. Your Planet, Respected. Welcome to Closet Up – The Future of Fashion is Circular.
• •Email to New User: Welcome to the Closet Up family! Get ready to unlock the full potential of your wardrobe. Upload your clothes, get personalized AI styling advice, and explore a world of sustainable fashion. Happy styling!
• •Promotional Tweet: Give your closet a smart & sustainable makeover! 🌿📱 Closet Up helps you manage, style, and refresh your wardrobe the eco-conscious way. #FashionTech #CircularEconomy #ClosetGoals