Brand Tone

Professional and service-oriented, helpful and approachable, confident and quality-focused.

Brand Values

• •Bespoke Service & Personalization
• •Quality and Uniqueness
• •Simplicity and Efficiency
• •Fostering Relationships

Best Practices

• •Always emphasize the custom, tailored nature of the service, avoiding generic language and focusing on client needs and brand values.
• •Consistently reinforce the value proposition that products are high-quality, curated, and not easily found elsewhere, mentioning "boutique brands."
• •Maintain a confident, professional tone, writing with clarity and authority to position the brand as an expert partner.
• •Frame the service as a hassle-free solution by using words like "simple," "effortless," "we handle the hard work," and "fast delivery."
• •Connect the act of gifting to its purpose, using phrases like "express gratitude," "foster goodwill," and "strengthen relationships."

Social Perception

The perception is neutral and largely undefined due to a password-protected website and lack of social media presence or public reviews; the brand's online presence is currently too limited to have generated a significant social footprint.

Copy Examples

• •At giftbox co., we specialize in creating premium, bespoke gift boxes that reflect your brand's values. From client appreciation to staff milestones, let us handle the details while you make a lasting impression. Partner with us for a truly personal and simple gifting experience.
• •We source unique, high-quality products from boutique brands in New Zealand and around the world to create gifts that truly resonate. Simple, budget-friendly, and unforgettable.
• •Forget generic. We provide a bespoke service tailored to your needs, whether it's for one important client or your entire team. We focus on premium, hard-to-find products that deliver the 'WoW' factor, ensuring your gift is as unique as your brand.
• •This Christmas, show your employees your appreciation with a gift that stands out. We work with your budget to curate stunning gift boxes filled with boutique treasures. Let us make your seasonal gifting simple and memorable.
• •giftbox co. was born from a desire to make gifting more personal and meaningful. We connect you with incredible boutique products, many from right here in New Zealand, to help you build stronger relationships, one beautiful gift at a time.