Brand Tone

Thoughtful & Caring, Premium & Quality-Oriented, Reliable & Efficient, Friendly & Approachable, Celebratory & Joyful

Brand Values

• •Quality: "Our gifts embody exceptional quality and craftsmanship, offering a luxurious experience". They emphasize sourcing "New Zealand's Finest" and "high-quality goods".
• •Customer Satisfaction & Service: Numerous reviews highlight excellent customer service, willingness to go the extra mile, and helpfulness in customizing orders. Their mission is to provide "the perfect gift solution".
• •Thoughtfulness & Personal Touch: They aim to craft "unforgettable experiences" with "a personal touch". Reviews confirm gifts are perceived as having "thought put into" them.
• •Reliability & Timeliness: "We guarantee timely delivery nationwide". This is a recurring theme in customer testimonials.
• •Supporting Local (New Zealand): "As a proudly New Zealand-owned company, we specialise in offering a diverse selection of products that showcase the beauty and craftsmanship of New Zealand".

Best Practices

• •Always Emphasize Quality and Thoughtfulness: Use words like "premium," "finest," "handpicked," "curated," "thoughtful," and "caring" to reinforce the high standards and personal touch of the brand.
• •Focus on the Recipient's Experience: Frame the copy around the joy, delight, and appreciation the recipient will feel. Highlight how the gift makes an occasion special or conveys a meaningful message.
• •Maintain a Warm and Approachable Voice: Even when highlighting premium aspects, ensure the language is friendly, inviting, and helpful, mirroring the positive customer service experiences.
• •Highlight New Zealand Origin and Local Products: Subtly weave in the "New Zealand owned" aspect and the sourcing of local "treasures" or "craftsmanship" to appeal to national pride and the desire for authentic products.
• •Be Clear, Reliable, and Action-Oriented: Ensure calls to action are clear and that descriptions of services (like delivery) convey efficiency and trustworthiness. Use confident language regarding delivery and satisfaction.

Social Perception

High-Quality & Well-Presented Products, Reliable & Efficient Service, Excellent Customer Care, Thoughtful Gifting Solution, Trustworthy

Copy Examples

• •Headline: Celebrate Life's Moments, Beautifully. Body: Our thoughtfully curated gift baskets are filled with New Zealand's finest treasures, designed to bring joy and show you care. Send a little luxury, delivered right to their door. Call to Action: Discover the Perfect Gift Today
• •Headline: More Than a Gift, It's a Feeling. Body: At Gift Baskets, we believe in the power of a thoughtful gesture. Each premium hamper is crafted with care, ensuring a memorable experience for those who matter most. Call to Action: Share the Joy
• •Headline: Quality They'll Remember, Service You Can Trust. Body: From handpicked local delights to elegant presentation, we ensure every detail is perfect. Experience the ease of gifting with our reliable nationwide delivery and friendly service. Call to Action: Send a Smile Across New Zealand
• •Headline: For Every Occasion, A Touch of New Zealand Elegance. Body: Whether it's a heartfelt thank you, a joyous celebration, or a comforting thought, our gift baskets convey your message with style and sincerity. Proudly New Zealand owned. Call to Action: Explore Our Collections
• •Headline: Making Memories, One Beautiful Basket at a Time. Body: Let us help you create unforgettable moments. Our premium gift boxes are designed to delight and impress, filled with carefully selected treats that speak volumes. Call to Action: Shop Thoughtful Gifts