Tono de Marca

Friendly, thoughtful, and personal, with an authentic, approachable, and warm undertone, balanced by professionalism and reliability.

Valores de Marca

• •Thoughtfulness and Connection
• •Support for Local Businesses
• •Quality and Curation
• •Personal Touch and Authenticity
• •Convenience

Mejores Prácticas

• •Lead with Emotion, Support with Logic: Start copy with the "why" behind the gift celebration, comfort, thanks and follow up with the "what" locally sourced, high-quality products, and reliable delivery. This balances the personal and professional tones.
• •Tell the "Support Local" Story: Regularly feature the partner brands in your communications. This reinforces the community value and provides fresh content while celebrating the ecosystem Gift Bae is part of.
• •Use "You" and "We" Language: Address the customer directly with "you" and speak from the company's perspective with "we." This creates a conversational and personal feel, as seen in the website's "About Us" section.
• •Incorporate User-Generated Content: Continue to share customer testimonials and photos. This validates the brand's promises with authentic social proof and maintains the community-focused, trustworthy perception.
• •Maintain a Consistent Founder's Voice: Periodically share authentic updates or stories from the owner, Michelle. Her personal journey is a powerful brand asset that builds connection and trust. This narrative of purpose should be woven into the brand's storytelling.

Percepción Social

Overwhelmingly positive; perceived as reliable, high-quality, and genuine, delivering beautiful, well-curated gifts with excellent service. Customers see the brand as a thoughtful gift provider, a supporter of local businesses, and a business that truly cares.

Ejemplos de Copy

• •Because she deserves more than just a moment of peace she deserves the whole afternoon. ✨ Our 'Rest & Relax' box is a hug in a box, thoughtfully curated with treats from local Aussie makers to help her unwind completely. Who in your life needs this little box of calm? Tag them below! #GiftBae #SupportLocal #SelfCarePackage #PerthGifts
• •Don't just send a gift. Send a memory. At Gift Bae, we pack every box with love, care, and incredible products from Australian businesses. From birthdays to 'just because,' make your next gift unforgettable. Fast, reliable delivery Australia-wide. Shop now! 🔗 [Link to Website]
• •Thoughtful Gifting, Made Simple. Discover curated hampers filled with local Australian treasures, or build your own to add that personal touch. Create a moment they'll never forget. [Shop Now] | [Build a Box]
• •I left a 14-year career to chase a feeling: the joy of making someone's day. Every box we send is a piece of that passion. Thank you for letting us be a part of your special moments. 🙏 #SmallBusinessJourney #PassionProject #CorporateGifts #GiftHampersAustralia
• •A little something to make them smile... Stuck for the perfect gift? Let us help. We've brought together the best from local artisans to create something truly special, just for them.