Tono de Marca

Humorous and Playful, Casual and Approachable, Expressive and Emotive

Valores de Marca

• •Creativity and Self-Expression
• •Connection and Communication
• •Relevance and Pop Culture
• •Joy and Entertainment

Mejores Prácticas

• •Embrace Internet Vernacular: Use language, slang, and formats (like relatable captions and meme references) that are native to your target audience on social media. Stay current, but ensure it feels authentic to the brand.
• •Lead with Emotion and Humor: Just as a GIF conveys a feeling instantly, your copy should aim to provoke an emotional response primarily laughter and amusement. The product features are secondary to the feeling the product creates.
• •Be Visually Driven: Your copy should always complement strong visuals. Use actual GIFs in your digital marketing where possible (emails, social media stories) to reinforce your brand identity. The text and images must work together.
• •Encourage Interaction and Sharing: Write captions and copy that ask questions, prompt users to tag friends, and share their own 'GIF-worthy' moments. This builds community and reinforces the brand value of connection.
• •Maintain a Consistent Style Guide: Define your brand's specific flavor of humor (e.g., witty, sarcastic, absurd, wholesome) and stick to it. Create a simple guide for all writers that outlines approved emojis, common phrases, and topics to avoid, ensuring the brand voice is uniform across all platforms.

Percepción Social

To be perceived as the go-to source for fun, modern, and unconventional gifts; clever, in-the-know, and a refreshing alternative to traditional gift shops. Customers should feel the brand understands their humor and helps them find the perfect, specific gift for any personality or occasion.

Ejemplos de Copy

• •That feeling when it's Monday but your coffee is strong. Our 'This is Fine' mug is the perfect gift for your most resilient coworker. Tag a friend who needs this. #GifsGifts #MemeMugs #ThisIsFine #CorporateLife
• •Don't Give Another Boring Gift. Your best friend's birthday is coming up. Are you really going to get them another scented candle? Level up your gift game with a present that's as unique as your inside jokes. Shop our collection of meme-inspired, customizable gifts and become a legendary gift-giver. Shop Now!
• •Remember when you found that extra fry at the bottom of the bag? That's the feeling this shirt was made for. Channel your inner 'Success Kid' with this super-soft tee. It's not just a shirt; it's a victory lap. Perfect for nailing that presentation, finishing a workout, or just making it through Tuesday. Wear it and win.
• •Gifts that say more than 'Happy Birthday'. Tired of gifts that get a polite 'thank you' and then disappear into a closet? Give a gift that gets a laugh, a knowing nod, or a 'WHERE did you get this?!' Our new arrivals are here.
• •The Perfect Gift for Every Reaction. From 'OMG' to 'LOL', find unique gifts inspired by your favorite moments on the internet. Fun, fast, and unforgettable.