Brand Tone

Friendly, Thoughtful, Elegant

Brand Values

• •Thoughtfulness
• •Simplicity/Convenience
• •Curation and Quality
• •Customer Connection/Joy
• •Celebration of Occasions

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "warm," "elegant," "helpful"), and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Prioritize "Thoughtful" and "Simplified": Ensure these core concepts from the tagline are consistently woven into messaging. Highlight how the service makes thoughtful gifting easy.
• •Use Positive and Emotive Language: Since gifting is about emotions and celebration, use words that evoke happiness, care, appreciation, and excitement. Focus on the joy of giving and receiving.
• •Maintain Visual and Textual Harmony: The clean, modern, and often elegant aesthetic of the Instagram feed should be matched by clear, concise, and well-structured copy. Avoid overly casual slang if it doesn't fit the established visual tone, but maintain friendliness.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, helpful, and thoughtful tone. Personalize responses where possible to reinforce the caring aspect of the brand.

Social Perception

Modern, aesthetically pleasing gift box service, a convenient option for sending curated gifts for various occasions, personalisation and attention to individual needs, broad accessibility within the UK. The visual appeal likely contributes positively to its initial perception.

Copy Examples

• •✨ Introducing our new 'Sunshine in a Box'! ✨ Brighten someone's day with this curated collection of joyful treats and uplifting goodies. Because everyone deserves a little sunshine, simplified. Tap to shop and send a smile across the UK! #GifftUK #ThoughtfulGifting #NewCollection #SendSunshine
• •Say 'Thank You' the thoughtful way. Explore our curated thank you gift boxes, designed to express your gratitude with elegance and ease. Shipping across the UK. [Shop Now]
• •Make Their Birthday Unforgettable ✨ Free UK Delivery on Our Curated Gift Boxes!
• •Indulge in a moment of tranquility or gift it to someone special. Our 'Serene Escape' box is lovingly curated with everything needed for a blissful pause – from soothing bath salts to aromatic candles. Thoughtful gifting, simplified for your well-being. #SelfCare #GiftIdeas #GifftUK
• •Life's busy, but thoughtful gifting doesn't have to be. ❤️ At Gifft UK, we curate beautiful, customised gift boxes for every occasion and deliver them across the UK. Find the perfect present in minutes. #ThoughtfulGiftingSimplified #GifftUK #EasyGifts #UKGifts