Brand Tone

Authoritative, Prestigious, Elegant, Refined, Traditional yet Evolving, Discreet and Understated

Brand Values

• •Heritage and Tradition
• •Craftsmanship and Quality
• •Excellence and Precision
• •Timeless Elegance
• •Personal Service
• •Integrity and Longevity
• •Sustainability

Best Practices

• •Emphasize Heritage with Relevance: Consistently weave in the brand's rich history and prestigious lineage (e.g., Royal Warrants, No. 1 Savile Row), but frame it in a way that speaks to the modern discerning customer's desire for quality and timeless style.
• •Use Refined and Evocative Language: Employ sophisticated vocabulary that reflects luxury, craftsmanship, and elegance. Words like "meticulous," "esteemed," "unparalleled," "discerning," and "heritage" align with the brand's stature.
• •Maintain an Authoritative yet Approachable Voice: While highlighting prestige, ensure the tone invites aspiration rather than alienation. Focus on the value, experience, and enduring quality Gieves & Hawkes provides.
• •Highlight Craftsmanship and Detail: Go beyond generic descriptions. Mention specific aspects of the tailoring process, the quality of materials, and the attention to detail that defines Gieves & Hawkes garments.
• •Ensure Visual and Textual Cohesion: All written content should align with the brand's visual identity, which typically showcases classic, high-quality imagery. The language should complement the visual story of timeless elegance and superior craftsmanship.

Social Perception

Highly Respected Legacy Brand, Symbol of British Luxury and Sartorial Excellence, Trusted by Royalty and Elite Clientele, Aspirational, Traditional, Sometimes Seen as Conservative, Resilient

Copy Examples

• •Headline (Website/Social Media): Gieves & Hawkes: Crafting Legacies, Tailoring Excellence Since 1771. Body: From the distinguished halls of No. 1 Savile Row, we continue a tradition of unparalleled British tailoring. Discover the enduring quality and timeless style that has adorned royalty and statesmen for over two centuries.
• •Product Description (Bespoke Service): Experience the ultimate expression of personal style. Our bespoke service at Gieves & Hawkes offers more than a suit; it's an investment in heritage, meticulously crafted by our Savile Row artisans to your precise specifications.
• •Social Media Post (Heritage Focus): Dressing history's most discerning figures. For over 250 years, Gieves & Hawkes has been synonymous with unwavering quality and quintessential British elegance. #GievesAndHawkes #SavileRow #BritishHeritage #LuxuryTailoring
• •Email Marketing (New Collection): Introducing 'The Spirit of Adventure' – our Spring Summer 2025 collection. Journey with Gieves & Hawkes through timeless landscapes, embodied in fabrics chosen for their refined comfort and effortless elegance. Explore a modern interpretation of classic menswear.
• •Brand Story Snippet (About Us Page): No. 1 Savile Row is more than an address; it's the heart of British tailoring. For Gieves & Hawkes, it is home – a place where military precision meets civilian style, and where every stitch tells a story of enduring craftsmanship.