Brand Tone

aspirational, stylish, and enthusiastic

Brand Values

• •Style & Elegance
• •Uniqueness
• •Quality & Heritage
• •Customer Engagement

Best Practices

• •Unify the Brand Identity: The highest priority is to align the website's product offerings with the social media focus. The website should be updated to exclusively feature and sell the jewelry promoted on Instagram and TikTok. This will eliminate confusion and build a stronger, more trustworthy brand image.
• •Embrace the "Italian Elegance" Narrative: Consistently use keywords like "Italian design," "crafted," "elegant," "timeless," and "stylish" across all platforms. This narrative elevates the brand beyond a simple accessory store and justifies a premium positioning.
• •Maintain an Enthusiastic and Personal Tone: Continue using positive, exciting language and directly addressing the audience ("you," "os," "chicas"). This creates a friendly and accessible brand personality that encourages engagement.
• •Focus on "The Feeling," Not Just the Feature: Instead of just saying "gold-plated ring," write copy that evokes emotion and aspiration, such as "Capture the light with every gesture" or "The final touch that makes your outfit truly yours."
• •Develop a Consistent Visual and Textual Style Guide: Use the same filters, fonts, and emoji palette (e.g., ✨, ❤️, a gem emoji 💎) across all posts. This creates a recognizable and professional brand aesthetic that complements the sophisticated and stylish tone of the copy.

Social Perception

The general perception on social media is that of a small, trendy online jewelry boutique. However, the lack of a cohesive brand identity between their website and social media could lead to customer confusion and a perception of unprofessionalism.

Copy Examples

• •Directly from Italy, Designed for You. Discover the new 'Firenze' collection. Each piece is crafted to capture the essence of Italian elegance, bringing a timeless sparkle to your every moment. Elevate your style. Be unforgettable.
• •The Statement Ring You've Been Dreaming Of. Don't just wear jewelry, wear a story. Our spectacular 'Celeste' ring isn't just an accessory; it's a centerpiece. Perfect for turning heads and starting conversations. Find yours at GietGi.com.
• •On-screen text: How to go from 'nice' to 'wow' in 5 seconds. Caption: It's all in the details! ✨ Our Italian-designed necklaces are the perfect secret weapon to transform any look. Which one is your favorite? Let us know! #gietgi #joyas #jewels #styletip
• •Let's Meet! Try On Your Favorite Pieces in Person. We're so excited to be at La Sal Market this weekend! Come say hi, explore our collections up close, and find the piece that truly speaks to you. We can't wait to see you there! ❤️
• •Your Summer Sparkle, Delivered. Get ready for the sun with a touch of elegance. For a limited time, enjoy 15% off our entire collection of heart necklaces. The perfect gift for yourself or someone special. Shop now.