Brand Tone

Playful, Joyful, Friendly, Welcoming, Nostalgic, Discoverable, Enthusiastic, and Passionate

Brand Values

• •Quality & Uniqueness
• •Customer Experience & Joy
• •Discovery & Variety
• •Community Focus
• •Supporting Small Business

Best Practices

• •Embrace "Giddy" Language: Use words that evoke excitement, joy, fun, and a touch of nostalgia. Think: "delightful," "scrumptious," "adventure," "treasure," "throwback."
• •Keep it Friendly and Approachable: Write as if you're talking to a friend who loves candy. Use contractions, occasional emojis where appropriate (especially on social media), and a warm, inviting tone. Mirror the positive, helpful interactions customers have in-store.
• •Highlight Discovery and Uniqueness: Emphasize the rare finds, international variety, and the thrill of trying something new. Use phrases like "discover," "explore," "you won't find this anywhere else!"
• •Be Enthusiastic and Passionate: Let genuine love for candy shine through. Descriptive, slightly playful language about tastes and textures can be very effective (e.g., "tangy zing," "chewy perfection," "melts-in-your-mouth").
• •Stay True to the Story: Subtly weave in the origin of "giddy" and the mission to bring joy. This adds authenticity and a personal touch, reinforcing the brand's core identity.

Social Perception

Loved Local Gem, Destination for Specialty Candy, Source of Joy and Nostalgia, Friendly and Knowledgeable Service, Trendy (due to Swedish Candy popularity)

Copy Examples

• •Headline for Website/Social Media: "Get Your Giddy On! Explore a World of Sweet Adventures at Giddy Candy. Your tastebuds will thank you!"
• •Instagram Caption for a new Swedish Candy arrival: "Sweden called, they want their best candy back... but we said NO WAY! 😉 Come snag these ridiculously tasty (and TikTok famous!) treats before they vanish. #GiddyCandy #SwedishSweets #CandyHaul #SFLocal"
• •Email Subject Line for a promotion: "Warning: May Cause Extreme Happiness! Unwrap Your Giddy Treat Inside 🍬"
• •Product Description for a "Mystery Mix": "Feeling adventurous? Our Giddy Mystery Mix is a rollercoaster of flavors! Packed with a surprise selection of our team's current obsessions – from tangy gummies to rare international finds. Dare to discover your new favorite? ✨"
• •Facebook Post about the owner: "Meet Mary, the heart and soul behind Giddy Candy! She’s the queen of candy recommendations and loves nothing more than seeing your smiles. Swing by the shop, say hi, and let her help you find your perfect sweet escape! #MeetTheOwner #GiddyCommunity #SanFranciscoSweets"