Brand Tone

Authentic & Trustworthy, Caring & Reassuring, Down-to-Earth & Approachable, Enthusiastic & Positive, Eco-Conscious

Brand Values

• •Natural Purity
• •Effectiveness & Quality
• •Transparency
• •Sustainability & Eco-Friendliness
• •Customer-Centricity
• •Handcrafted Care

Best Practices

• •Speak from Experience, Authentically: Use language that reflects a genuine understanding of the customer's needs (e.g., "skin rips," "chapped hands," "healing calluses"). Share the "why" behind the brand when appropriate.
• •Emphasize "Natural" and "Effective" Simply: Clearly communicate the benefits of all-natural ingredients without overwhelming jargon. Focus on how the product feels and the results it delivers (e.g., "soothes instantly," "absorbs quickly," "non-greasy").
• •Maintain a Positive and Reassuring Voice: Even when addressing skin problems, keep the tone optimistic and solution-oriented. The name "Giddy" itself implies happiness and relief.
• •Be Transparent and Honest: Continue the practice of clearly listing ingredients and being upfront about what the products do and don't contain. This builds trust.
• •Incorporate the "Eco-Conscious" Value Subtly but Consistently: Weave in reminders about sustainable practices, eco-friendly packaging, or the natural origin of ingredients to reinforce this core value.

Social Perception

Effective and Reliable, Trustworthy and Safe, Ideal for Active Lifestyles, Good Quality, Eco-Conscious Brand, Customer-Friendly

Copy Examples

• •Headline: Your Adventure. Our Care. Skin That Keeps Up. Body: Scraped, chapped, or just plain tired? Giddy's all-natural balms are handcrafted to heal and protect, so your skin never holds you back. No weird stuff, just plant-powered goodness. Feel the Giddy difference. #GetGiddy #NaturalHealing #AdventureReady
• •Headline: Tired of Harsh Chemicals? So Were We. Body: That's why Giddy is pure, potent, and always all-natural. We list every ingredient because what goes ON your body matters. Soothe, heal, and protect with skincare you can trust. Your skin will thank you! #GiddySkinCare #TransparentBeauty #NaturallyEffective
• •Headline: From Our Hands to Yours: Small Batch, Big Relief. Body: At Giddy, we handcraft our skin-loving balms in small batches to ensure every tin is packed with freshness and healing power. Experience the care of all-natural ingredients designed to make your skin truly Giddy! #HandmadeHealing #SmallBatchSkincare #GetGiddyRelief
• •Headline: Don't Let Skin Rips Stop Your Flow. Body: Climbers, gymnasts, adventurers – we see you! Giddy's healing balms are your secret weapon against rips, raw skin, and dryness. Keeps your calluses tough but your skin happy. Heal faster, train harder. #GiddyHeals #AthleteSkincare #ProtectYourSkin
• •Headline: Feel Good, Inside and Out. Eco-Friendly Care for Happy Skin. Body: Love your skin AND the planet? Giddy uses only all-natural ingredients and eco-conscious packaging. Because effective skincare shouldn't cost the Earth. Get your Giddy glow on, guilt-free! #EcoSkincare #SustainableBeauty #GiddyPlanet