Brand Tone

Approachable & Friendly, Knowledgeable & Passionate, Modern & Sophisticated (but not stuffy), Reassuring & Convenient, Slightly Playful/Witty

Brand Values

• •Quality
• •Accessibility & Convenience
• •Discovery & Education
• •Passion
• •Simplicity
• •Curation

Best Practices

• •Know Your Audience, Speak Their Language: Write for the person who appreciates good wine but wants it to be an enjoyable, uncomplicated experience. Avoid overly technical jargon unless explained simply. Use a vocabulary that is sophisticated yet accessible.
• •Emphasize Benefits Over Just Features: Instead of just saying "hand-picked by sommeliers," explain the benefit: "Our sommelier-curated wines mean you're always sipping on something exceptional, without the guesswork." Focus on the ease, enjoyment, and discovery.
• •Maintain a Conversational & Friendly Style: Write as if you're offering a friendly recommendation to a peer. Use contractions (it's, you're) where appropriate to maintain an approachable feel. Questions can also make the copy more engaging.
• •Inject Personality (Subtly): Allow the brand's passion for wine and its slightly playful side to come through, especially in blog content and social media. This could be through witty observations, relatable scenarios, or enthusiastic descriptions.
• •Be Consistent Across All Channels: Whether it's a website product description, an email newsletter, a social media post, or customer service interaction, the tone should always reflect the core attributes of being approachable, knowledgeable, modern, and focused on effortless enjoyment. Develop a simple style guide if multiple people are writing copy.

Social Perception

Trustworthy Source for Good Wine, Convenient Service, Modern & Stylish, Helpful & Informative, Niche or Boutique (Potentially)

Copy Examples

• •Social Media Ad (Image: Friends laughing with wine): Headline: Uncork Great Times. Fuss-Free. Body: Life's too short for confusing wine aisles. Discover your next favorite bottle, curated by our experts and delivered to your door. Great wine, zero fuss. CTA: Explore Our Wines
• •Email Subject Line (for a new curated selection): Sip, Sip, Hooray! Your Next Wine Adventure Awaits.
• •Website Banner (promoting a seasonal collection): Hello, Sunshine! ☀️ Our new Rosé collection is here to brighten your days. Light, crisp, and effortlessly delicious. CTA: Discover Rosé
• •Product Description Snippet (for an adventurous wine): Tired of the same old sips? This [Wine Name] from [Region] is a delightful detour for your palate. Expect [brief, intriguing tasting notes]. Perfect for a Tuesday, or y'know, any day that ends in 'y'.
• •Blog Post Intro (for an educational piece): Let's talk tannins! Sounds a bit like a dusty old textbook, right? But trust us, understanding this little wine word can massively upgrade your sipping game. We'll break it down, no jargon, all joy.