Brand Tone

Enthusiastic, Passionate, Community-Oriented, Approachable, Customer-Focused, Value-Driven, Accessible, Direct & Benefit-Oriented

Brand Values

• •Adventure
• •Innovation
• •Community
• •Quality
• •Affordability/Accessibility
• •Safety & Enjoyment

Best Practices

• •Clearly state guarantees, shipping policies, and be open about the brand's origins and mission.
• •Focus on Benefits for the Rider/Driver: Connect product features to tangible benefits like enhanced safety, smarter riding, increased enjoyment, and problem-solving on the road.
• •Highlight the Austrian heritage and passion for riding/driving in content.
• •Emphasize the community aspect, using inclusive language like 'family of riders'.
• •Balance enthusiasm with clear, direct language when describing product features and benefits.

Social Perception

Positive, value-driven, reliable, and community-focused, with customers appreciating the quality and effectiveness of the products for the price.

Copy Examples

• •"Born from a passion for riding and driving, we fell in love with the thrill of the journey and wanted to share that with the world."
• •"Join our family of riders and drivers and experience the open road like never before."
• •"Protect Your Peace of Mind with our Motorcycle Anti-theft Security Alarm System. Loud siren deters thieves instantly!"
• •"We're more than just a store; we're a community of enthusiasts dedicated to making every ride smarter, safer, and more enjoyable."
• •"Sourcing unique tech gadgets, we bring you cutting-edge, affordable motorcycle and car accessories accessible to everyone."