Brand Tone

Knowledgeable, Friendly, Value-Oriented, Enthusiastic, Community-Focused

Brand Values

• •Customer Satisfaction
• •Expertise & Knowledge
• •Competitive Pricing & Value
• •Trust & Reliability
• •Wide Selection & Quality Products
• •Community Engagement
• •Adaptability & Modernization

Best Practices

• •Develop a Central Tone & Voice Guide: Document the key attributes of Gibby's brand tone (Knowledgeable, Friendly, Value-Oriented, Enthusiastic, Community-Focused) with examples of "do's and don'ts" for writers across all platforms. This ensures everyone understands and applies the desired voice.
• •Balance Expertise with Accessibility: While showcasing technical knowledge is crucial, ensure the language remains understandable and approachable for a broad audience. Avoid overly technical jargon where simpler terms suffice, or provide clear explanations. For example, on YouTube, detailed specs are good, but on TikTok, keep it snappy and benefit-driven.
• •Emphasize Value Consistently: The "Lowest Price Guarantee" and "best deals" are core to their perception. This message should be woven naturally into product descriptions, promotional materials, and calls to action, reinforcing the value proposition without sounding cheap.
• •Infuse Local Canadian Identity: Continue to leverage the "Proudly Canadian Owned & Operated Since 1964" message, especially in community-facing communications (e.g., Facebook, local ads). This resonates with local pride and trust.
• •Adapt Tone by Platform, but Maintain Core Values: While TikTok can be more informal and humorous than LinkedIn, the underlying values of expertise, customer focus, and passion for tech should still subtly shine through. The core message shouldn't be lost, even if the delivery style changes. For instance, a TikTok unboxing can be fun but still highlight key features accurately.

Social Perception

Gibby's is generally perceived as a knowledgeable and long-standing electronics retailer that offers a wide selection of products, often at competitive prices.

Copy Examples

• •Your Sound, Your Vision, Our Expertise. For over 60 years, Gibby's has brought Canada the best in electronics, backed by our Lowest Price Guarantee. Shop smart, live loud.
• •Hey Niagara! 👋 Thinking of a home theatre upgrade or a new car stereo? Your local, proudly Canadian experts at Gibby's have the best brands at unbeatable prices. Plus, our friendly team is always here to help you find exactly what you need. Swing by or shop online! #GibbysTech #ShopLocalStKitts #BestPriceInCanada
• •🚀 JUST LANDED! 🚀 Feast your eyes (and ears!) on the new [Product Name & Brand]! Experience sound that transports you and visuals that astound. Swipe up to learn more & grab yours before it's gone! 🔥 #NewTech #AudioGoals #GibbysElectronicSupermarket #Innovation
• •(Upbeat music, quick cuts of a staff member unboxing a product) Okay, TikTok! So you want EPIC sound but your wallet's saying 'chill'? 😅 We got you! This [Product Name] is a GAME CHANGER. Insane quality, not-so-insane price. Let's check it out! #TechDeals #GibbysESM #BudgetAudio #SoundOn
• •Expert Picks: Unlock Premium Sound with Gibby's Weekly Deals & Pro Tips