Brand Tone

Inspiring, Authentic, Stylish, Community-Oriented, Approachable

Brand Values

• •Enrichment and Inspiration
• •Employee Ownership & Empowerment
• •Social & Environmental Responsibility
• •Cultural Literacy & Civic Responsibility
• •Quality & Craftsmanship
• •Independence
• •Diversity & Inclusion

Best Practices

• •Embrace "Enrich and Inspire": Ensure all copy, whether for a product description, social media post, or email, carries an underlying message of adding value, beauty, or knowledge to the customer's life. This is their stated mission.
• •Highlight Craftsmanship and Authenticity: Speak to the quality, care, and passion that goes into their books and products. Mention the stories behind the books or the unique perspectives of the authors.
• •Maintain Visual and Verbal Harmony: Ensure the language used complements the visual style of the brand – which is often elegant, warm, and thoughtfully designed. Use descriptive and evocative language.
• •Connect with Community Values: Where appropriate, subtly weave in their employee-owned status and B Corp commitment to resonate with customers who value ethical and responsible businesses.
• •Adapt to the Platform, but Keep the Core: While the expression might vary slightly (e.g., more playful on TikTok, more professional on LinkedIn), the core values of inspiration, quality, and authenticity should remain consistent across all communication channels.

Social Perception

Respected Publisher, High-Quality Niche Books, Ethical & Mission-Driven, Educational Contributor, Varied Product Range

Copy Examples

• •Step inside a world of breathtaking design. Our latest collection unveils spaces that don't just define style, they tell a story. Discover inspiration to craft a home that’s authentically you. #GibbsSmith #InteriorDesign #HomeInspo #EnrichYourSpace
• •Little hands, big imaginations. Introduce your youngest readers to timeless tales, reimagined with vibrant illustrations and a touch of wonder. Because every story is a journey. ✨ #GibbsSmithKids #BabyLit #ReadAloud #InspireYoungMinds
• •Beyond the recipe, it's about the joy of creation. Our new cookbook invites you to savor flavors, gather loved ones, and make every meal a moment to remember. Taste the passion. #GibbsSmithCooks #Foodie #HomeCooking #EnrichYourTable
• •More than just books, we're a community built on purpose. As an employee-owned B Corp, we're dedicated to enriching lives and nurturing our planet, one beautifully crafted page at a time. #GibbsSmith #BCorp #EmployeeOwned #PublishingWithPurpose
• •For the love of words, and the moments they create. Our LoveLit collection offers unique gifts that speak to the heart of every book enthusiast. Find something special to inspire and delight. #GibbsSmith #LoveLit #BookLoverGifts #InspireDaily