Brand Tone

Enthusiastic and Passionate, Inclusive and Welcoming, Adventurous and Playful, Community-Oriented, Inspirational and Motivational, Informative and Helpful

Brand Values

• •Fun and Joy
• •Community
• •Accessibility
• •Quality and Safety
• •Innovation
• •Health and Well-being
• •Adventure and Exploration

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (beginners, pros, families) and tailor the language and references accordingly, while keeping the core enthusiastic and inclusive tone.
• •Emphasize "Fun" and "Community": These are core to the GIBBON identity. Weave these elements into product descriptions, social posts, and event announcements. Use words that evoke excitement, joy, and togetherness.
• •Be Encouraging and Inclusive: Avoid jargon where simpler terms suffice, especially for beginner-focused content. Celebrate all levels of achievement, from first steps to complex tricks. Make everyone feel welcome.
• •Show, Don't Just Tell, with Action-Oriented Language: Use vivid verbs and descriptive language that paints a picture of the slacklining experience. Focus on the feeling and the adventure. Encourage participation and sharing.
• •Maintain Enthusiasm and Authenticity: Let the genuine passion for slacklining shine through. Use positive language, emojis where appropriate (especially on social media), and engage authentically with your audience's comments and content.

Social Perception

Pioneer and Leader, Quality and Reliability, Community-Focused, Fun and Accessible, Youthful and Energetic

Copy Examples

• •Unlock a new world of balance and fun! Our classic GIBBON Slackline set is perfect for beginners and families. Easy setup, endless smiles. What adventures will you balance today? #GibbonSlacklines #BalanceFun
• •High fives all around! 🙌 Seeing so many of you sharing your #GibbonMoments makes our day. Keep tagging us in your slackline adventures – you inspire us! Who’s part of the GIBBON tribe? #Slacklife #CommunityLove
• •Defy gravity. Find your flow. Push your limits. @[AthleteName] showing us what’s possible on the GIBBON ProLine! What trick are you mastering next? #GibbonAthletes #SlacklineTricks #NextLevel
• •More than just a line – it's a full-body workout, a moving meditation, and a ticket to outdoor adventure. Discover how GIBBON Slacklines can help you build core strength, improve focus, and connect with nature. Ready to find your balance? #Fitness #Mindfulness #OutdoorLiving
• •Get ready to bounce! The GIBBON Slackline Festival is just around the corner! Join us for a weekend of epic lines, pro workshops, good vibes, and the best community ever. Tag your slack-buddies who need to be there! #GibbonFestival #SlacklineEvent #GetYourSlackOn