Brand Tone

aspirational, encouraging, and trustworthy

Brand Values

• •Quality
• •Integrity
• •Customer Commitment
• •Affordability & Accessibility

Best Practices

• •Develop a Unified Social Media Voice: Dedicate social media channels (like the existing TikTok and a new Instagram account) exclusively to Gia Rai Beauty. The content should reflect the aspirational and trustworthy tone of the website, moving away from personal posts.
• •Use "You-Centric" Language: Always frame copywriting around the customer. Instead of "Our product has..." say "You'll love how your skin feels when..." This aligns with the brand's value of customer commitment.
• •Highlight Core Values Consistently: Every piece of copy, from a tweet to a product description, should echo the brand's core values. Mention "cruelty-free," "hydrating," "flawless finish," and "confidence" regularly to build a strong brand identity.
• •Create a Persona Guide: Define the Gia Rai Beauty persona. Is she a helpful best friend? A knowledgeable beauty expert? Document this persona with examples of words to use and words to avoid. This ensures anyone writing for the brand can maintain its voice.
• •Encourage and Showcase User-Generated Content: As the brand grows, actively encourage customers to share their looks using a specific hashtag. Featuring real customers on social media will validate the brand's promises and build a strong, community-based social perception.

Social Perception

Due to the lack of external reviews or social media engagement directly related to the products, the public's perception of Gia Rai Beauty is currently undefined. The brand's perception is shaped entirely by its own website content. Without customer testimonials or third-party validation, potential buyers have limited information to build trust and assess product effectiveness.

Copy Examples

• •Your Everyday Glow, Bottled. Discover the Half Sugar Velvet Foundation. A flawless, hydrating finish that feels as good as it looks.
• •Meet the secret to your skin's happiness. Our Half Sugar Cream Velvet Foundation isn't just makeup; it's confidence in a bottle. The soft-matte, moisturizing formula glides on to cover imperfections and erase dark circles, leaving you with a naturally radiant glow that lasts all day. Cruelty-free, hydrating, and made for you. Find your perfect match and let your best friend for flawless skin do the rest.
• •Your daily routine just got an upgrade. ✨ Our Half Sugar Velvet Foundation is designed for the go-getters, the dreamers, and everyone in between. It provides beautiful, medium coverage that keeps your skin hydrated from the inside out. Look and feel your best, effortlessly. #GiaRaiBeauty #VelvetFoundation #CrueltyFreeMakeup #EverydayGlow
• •Still Looking for "The One"? Your Perfect Foundation Match is Here.
• •Finally. A Foundation That Cares For Your Skin. Tired of foundations that feel heavy and look cakey? Gia Rai Beauty offers a cruelty-free, velvet cream foundation that moisturizes while providing a stunning, soft-matte finish. Feel confident and look flawless all day long. Shop now for a better beauty experience.