Brand Tone

Authentic, Community-Focused, Cool & Playful

Brand Values

• •Cultural Representation & Celebration
• •Artistic Support & Platform
• •Originality & Curation
• •Community Building
• •Independence & Authenticity

Best Practices

• •Stay True to Your Roots: Always remember the "zine spirit" – be authentic, a little edgy, and passionate about what you feature. Don't be afraid to showcase niche or unconventional items that align with the brand's history.
• •Champion Artists & Community: Make artists the heroes of your stories. Use language that is supportive, celebratory, and inclusive. Actively engage with your community online and in person.
• •Keep it "Cool" and Discoverable: Use enthusiastic and intriguing language that makes followers feel like they're in on a cool discovery. Highlight the uniqueness and curated nature of your products and art.
• •Inject Playfulness and Fun: Where appropriate, use humor, playful descriptions, and a lighthearted tone, especially when featuring toys, character goods, or whimsical art.
• •Be Visually Consistent: Ensure your visual branding (photography style, colors, typography) on social media and the website complements the eclectic yet curated and "cool" aesthetic of the physical store and gallery. The visuals should feel as unique and engaging as the products themselves.

Social Perception

Cultural Landmark & Influencer, Trusted Source for Unique Finds, Supportive of Artists, Community Hub, Resilient & Adaptable

Copy Examples

• •Fresh off the press! 🎨 Dive into the vibrant world of [Artist Name] with their latest print, exclusively at Giant Robot. It’s art that makes your walls say ‘thank you.’ Grab yours before it’s just a cool story you tell your friends. #GiantRobot #ArtPrints #SupportArtists
• •Warning: Extreme cuteness overload! 🧸 The new [Toy Name] has landed at Giant Robot, and it's already plotting to steal your heart (and your shelf space). Adopt one today and bring some playful vibes home. #GiantRobotStore #DesignerToys #CoolCollectibles
• •Sawtelle is calling! 📞 Join the GR crew this Saturday for the opening of [Exhibition Name] at GR2 Gallery. Mingle with the artists, soak in the creativity, and be part of our awesome community. Good art, good people, good times. See you there! #GR2Gallery #ArtOpening #LAArtScene #GiantRobot
• •Still your home for all things cool, curious, and straight from the heart of Asian & Asian American pop culture. From zine roots to global reach, Giant Robot has been sharing the love for 30 years. What GR find made you smile? #GiantRobot #PopCulture #Since1994 #CommunityLove
• •Ever seen a [quirky product description, e.g., 'glow-in-the-dark ramen bowl pin that actually understands your late-night cravings']? Yeah, we've got that. Discover the unexpected and delightfully different at Giant Robot. Your daily dose of awesome starts here. #GiantRobotFinds #UniqueGifts #AsianPopCulture