Brand Tone

Friendly and Approachable, Nostalgic and Playful, Enthusiastic and Passionate, Community-Focused

Brand Values

• •Joy and Happiness
• •Nostalgia and Tradition
• •Quality and Variety
• •Customer Satisfaction
• •Community Connection

Best Practices

• •Embrace the "Giant": Use words like "giant," "huge," "big" playfully in copy, reflecting the brand name and the larger-than-life joy of sweets. Link this to the "big hearts, big flavours, and big selections" mentioned in their story.
• •Keep it Sweet and Conversational: Use friendly, warm, and inviting language. Ask questions to encourage engagement. Avoid overly formal or corporate jargon.
• •Lean into Nostalgia: Regularly reference childhood memories, classic sweets, and the joy of rediscovery. Use evocative language that transports customers back to happier times.
• •Show, Don't Just Tell, the Fun: Use vibrant imagery and videos. Incorporate emojis appropriately on social media. Let the enthusiasm for the products shine through in every piece of content.
• •Maintain the Yorkshire Charm: Subtly weave in the brand's Yorkshire heritage and the story of Giant Bradley where appropriate to reinforce authenticity and local connection. Ensure all team members interacting with customers online understand and can convey this friendly, local, and enthusiastic tone.

Social Perception

Positive and Trusted, Reliable, Fun and Nostalgic, Good Value

Copy Examples

• •Facebook/Instagram Post: "Remember the thrill of the sweet shop after school? 🍬 We've bottled that feeling! Dive into our Pick & Mix and rediscover your childhood favourites. What's the one sweet that takes you straight back? Share below! #GiantBradleys #SweetMemories #RetroSweets"
• •Website Banner: "Yorkshire's Biggest Sweetheart (after Giant Bradley, of course!) 😉 Delivering a GIANT taste of happiness, from our traditional sweet shop to your door. Explore thousands of treats!"
• •TikTok Video Caption: "⚠️ Warning: May cause extreme happiness and a sudden urge to share! 😉 Our new [Sweet Name] mix is here and it's an explosion of flavour! Grab yours before it disappears! #SweetSensations #GiantBradleysSweets #TikTokMadeMeBuyIt #NewTreats"
• •Email Newsletter Subject: "Psst... Your Weekly Dose of Sweet Nostalgia Has Arrived! ✨" Email Body Snippet: "Hello Sweet Fan! Ready for a trip down memory lane? This week, we're shining a spotlight on the chewiest, gooiest, most delightful treats that made our childhoods epic. Plus, get a sneak peek at our new arrivals that are sure to become future classics! Come on in, the sweet life awaits!"
• •Product Description (for a Retro Hamper): "Remember penny sweets and a bag full of dreams? Our Retro Sweet Hamper is a time machine in a box! Packed with iconic treats from the 70s, 80s, and 90s, it's the perfect gift for yourself or a loved one who deserves a giant sprinkle of nostalgia. Get ready to say, 'I remember these!'"