Brand Tone

Inspiring, Passionate, Accessible, Affordable, Quality-Conscious, Eco-Friendly, DIY-Friendly, Innovative, Customer-Focused

Brand Values

• •Self-Expression and Inspiration
• •Quality and Craftsmanship
• •Accessibility and Affordability
• •Innovation
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Emphasize Transformation and Inspiration: Use language that evokes emotion and highlights how art can change a space and inspire joy or creativity.
• •Highlight Affordability and Accessibility: Clearly communicate the value proposition of making large-scale art attainable and easy to install.
• •Showcase Quality and Eco-Consciousness: Consistently mention the high-quality, eco-friendly materials and archival inks to build trust and appeal to conscious consumers.
• •Celebrate Innovation (The DIY System): Frame the patented stretching system as a unique, smart, and customer-friendly solution that overcomes traditional barriers to owning large art.
• •Maintain a Passionate yet Approachable Voice: Convey enthusiasm for art and design while ensuring the language is clear, welcoming, and easy for customers to understand.

Social Perception

Positive customer reviews praising affordability, quality, and the ease of the DIY canvas stretching system. Seen as offering good value for money and making a nice statement with modern yet traditional style.

Copy Examples

• •Headline: Go Big, Go Bold, Go Home. Body: Transform your space from ordinary to extraordinary with GIANT ART. Our oversized canvas prints make a statement without breaking the bank, thanks to our easy DIY assembly. Unleash your inner curator today!
• •Headline: Art That Speaks Volumes. (Without a Hefty Price Tag). Body: At GIANT ART, we believe everyone deserves a home filled with inspiration. Discover stunning, high-quality canvas art that’s impressively large and surprisingly affordable. Plus, our eco-friendly prints mean you can feel as good as your walls look.
• •Headline: Your Walls Have Waited Long Enough. Body: Ready for a dramatic focal point? GIANT ART delivers awe-inspiring, gallery-quality prints with a unique, tool-free assembly system. It’s never been easier to bring home the extraordinary.
• •Headline: Passionately Crafted, Easily Assembled. Body: We’re two lifelong friends passionate about bringing unique, eye-catching art to your home. GIANT ART combines sustainable, high-quality materials with an innovative DIY stretching system, making breathtaking oversized art accessible to all.
• •Headline: Make a Statement. Sustainably. Body: Elevate your decor with GIANT ART’s eco-friendly canvas prints. Enjoy vibrant, fade-resistant colors on a grand scale, knowing your stunning artwork is kind to the planet and your wallet.