Brand Tone

caring, reassuring, practical, supportive, friendly and relatable

Brand Values

• •Child's Comfort and Safety
• •Parental Ease and Convenience
• •Quality Sleep
• •Support and Understanding
• •Trust and Reliability

Best Practices

• •Develop a Brand Voice Guide: Document SwaddleAn's tone (caring, reassuring, practical, supportive, friendly), core values, target audience (new/expecting parents), and key messaging points. Share this with anyone creating content.
• •Always Prioritize the Parent's Perspective: Frame benefits around how the product solves parental pain points (e.g., 'more sleep for you,' 'takes the guesswork out of swaddling'). Use 'you' and 'your baby' frequently.
• •Use Empathetic and Encouraging Language: Acknowledge the challenges of parenthood while offering SwaddleAn as a supportive solution. Words like 'gentle,' 'cozy,' 'peaceful,' 'easy,' 'secure,' and 'support' align with the desired tone.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. New parents are often tired and appreciate clear, concise information that gets straight to the benefits. Instructions and explanations should be easy to understand.
• •Be Consistent Across All Channels: Whether it's a website description, social media post, email, or customer service interaction, the tone should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

provider of a helpful and effective baby product. Customers appreciate the innovative design that makes swaddling easier than traditional methods and the positive impact on their baby's sleep. The brand is seen as focused on a specific need (swaddling and infant sleep) and delivering a quality solution.

Copy Examples

• •Facebook/Instagram Ad: 'Tired of swaddle struggles? 😴 The SwaddleAN makes bedtime a breeze. Our easy-to-use, anti-startle design means more sleep for baby, and more peace of mind for you. Give your little one the cozy comfort they deserve. #SwaddleAn #NewParent #BabySleepSolution'
• •Website Product Page Snippet: 'We get it. You want the best for your baby, and that includes peaceful, safe sleep. The SwaddleAN is thoughtfully designed by parents, for parents, to be the easiest and most secure swaddle you'll ever use. Say goodbye to complicated folds and hello to happier mornings.'
• •Email to New Subscribers: 'Welcome to the SwaddleAn family! We're thrilled to help you on your parenting journey. Discover how our innovative swaddle can bring more calm and comfort to your baby's (and your!) nights. Plus, here are a few quick tips for establishing a soothing bedtime routine...'
• •TikTok Video Caption Idea: 'Watch how simple swaddling can be! ✨ No more blanket origami – just zip and secure for a happy, snoozing baby. #SwaddleHack #BabyMustHave #SwaddleAn #ParentingWin'
• •Instagram Story Poll Question: 'What's your biggest swaddling challenge? 🤔 A) Escaping arms B) Complicated folds C) Baby not settling. Let us know! The SwaddleAN is here to help! #ParentingQuestions #SwaddleSupport'