Tono de Marca

Aspirational yet accessible, blending terms like 'Luxury' and 'Designer' with 'Affordable' and 'Reasonable Price'. The tone is chic, modern, confident, straightforward, and product-focused.

Valores de Marca

• •Ethical Fashion
• •Affordable Luxury
• •Sustainability/Conscious Consumption
• •Style & Trend-Consciousness

Mejores Prácticas

• •Always balance aspirational words (e.g., luxury, premium, designer-inspired) with accessible ones (e.g., affordable, smart, everyday) to lead with "Affordable Luxury".
• •Prominently feature "vegan" in headlines, product descriptions, and ad copy, as the ethical angle is a major differentiator.
• •Leverage the "limited stock" model to create urgency, using phrases like "Limited Edition", "20 Pieces Only", and "Restocked by Demand" to drive action and reinforce the brand's anti-waste value.
• •Maintain a clean, concise, and direct copywriting style that complements product images, avoiding long narratives and focusing on the core message of great looks and ethical production.
• •Emphasize trend-relevance with phrases like "New Arrivals", "Just In", and "Weekly Style Drops" to excite customers and encourage repeat visits.

Percepción Social

Currently, the brand's social perception is primarily shaped by its self-presentation on its website, due to a limited external online presence. Customers perceive it as a direct-to-consumer brand for trendy, ethically-made, and budget-friendly handbags. The wider public profile is low, resulting in a neutral but underdeveloped brand image without significant external chatter.

Ejemplos de Copy

• •Headline: Style Without Compromise. Body: Your new favorite handbag is chic, on-trend, and 100% vegan. Discover Giajour's collection of affordable luxury accessories and wear your values.
• •Headline: The Designer Look. The Vegan Difference. Body: Introducing our latest arrivals. Inspired by the runway, designed for your reality. Shop now before they're gone.
• •Subject: Back by Popular Demand... Body: You asked, we listened. A limited restock of our best-selling 'Eva' shoulder bag is now live. Get yours and redefine your everyday luxury.
• •Product Name: The 'Celeste' Crossbody Description: Effortless elegance meets ethical design. The Celeste Crossbody offers the clean lines and premium feel of a luxury staple, all crafted from high-quality vegan leather. Versatile enough for a brunch date or a night out, it ’s the affordable style upgrade your wardrobe has been waiting for.
• •Headline 1: Giajour Vegan Handbags Headline 2: Affordable Luxury Purses Description: Get the designer look for less. Shop our collection of premium, cruelty-free bags. Conscious fashion, delivered to you.