Brand Tone

Elegant, Evocative, and Traditional

Brand Values

• •Heritage
• •Craftsmanship
• •Timelessness
• •Modern Sensibility
• •Ethical Commitment

Best Practices

• •Lead with Storytelling: Every piece of copy should connect to the brand's larger narrative of heritage, craftsmanship, and legacy. Use evocative and metaphorical language, such as "a story in every color" or "love in every thread," to create an emotional connection.
• •Emphasize "Heirloom" Quality: Consistently use words like "heirloom," "legacy," "timeless," and "generations" to reinforce the idea that Ghunnghat pieces are investments meant to last beyond seasonal trends.
• •Use a Sophisticated and Poetic Tone: Maintain an elegant and refined voice. Avoid overly casual slang or corporate jargon. The language should reflect the luxurious and artisanal nature of the products.
• •Highlight the Blend of Tradition and Modernity: Clearly communicate the unique value proposition of being both traditional and contemporary. Use phrases like "heritage reimagined," "modern sensibility," or "tradition with a twist" to appeal to women who appreciate both.
• •Celebrate the Artisans: Regularly incorporate the human element behind the brand by mentioning the skilled artisans and ethical craftsmanship. This not only reinforces the value of the garments but also aligns with the growing consumer interest in sustainable and ethically-made products.

Social Perception

Ghunnghat is generally perceived as a high-quality, luxury couture brand. It has garnered a strong positive reputation, reflected in a customer rating of 4.4 out of 5. Customers are viewed as becoming part of a larger family, valuing the brand not just for its designs but also for its warm service and attention to detail. Reviews often highlight the product quality and excellent customer service. The brand is seen as a go-to destination for bridal and festive wear, known for its opulent and masterfully crafted ensembles. While the majority of feedback is positive, some isolated comments have mentioned negative experiences with the owner, which could impact the overall customer experience.

Copy Examples

• •Woven with the threads of legacy and the dreams of tomorrow. Introducing The Heirloom Collection—where every stitch tells a story of love, destined to be cherished for generations. Your forever begins with Ghunnghat.
• •Elegance in evolution. Our new Indo-Western sets blend the grace of Indian artistry with the clean lines of modern couture. Designed for the woman who carries tradition with effortless style. Define your own legacy.
• •From the hands of a master artisan to your most cherished moments. We celebrate the 200 artists who breathe life into every Ghunnghat creation, weaving generations of skill and passion into fabrics of tradition. This is more than fashion; it is artistry.
• •This festive season, drape yourself in a masterpiece. Our new Saree Edit is an ode to the vibrant spirit of Indian celebrations, featuring handpicked textiles and intricate details. Let your style narrate a story of timeless beauty.
• •Ghunnghat is a promise—a promise to honor our heritage while celebrating your individuality. For over 20 years, we have crafted more than just clothes; we have woven stories. Garments designed to be not just worn, but lived in and remembered.