Brand Tone

Elegant & Luxurious, Heritage-Rich & Story-Driven, Passionate & Artisanal, Warm & Generous

Brand Values

• •Quality & Excellence
• •Tradition & Heritage
• •Artisanship & Craftsmanship
• •Generosity & The Joy of Giving
• •Innovation & Resilience

Best Practices

• •Emphasize Heritage and Storytelling: Consistently weave in the brand's rich history, Damascene roots, and the journey to Budapest. Use phrases that evoke tradition and legacy.
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary that reflects the luxury and quality of the products. Focus on sensory details to describe taste, texture, and aroma.
• •Highlight Artisanship and Quality: Regularly mention the handcrafted nature of the chocolates, the use of fine, natural ingredients, and the meticulous attention to detail in the creation process.
• •Reinforce the "Joy of Giving": Frame the chocolates as perfect gifts for special occasions or as a way to share joy. Use warm, inviting language that speaks to connection and generosity.
• •Maintain Visual and Verbal Synergy: Ensure that the copy complements the luxurious and artistic imagery used on the website and social media. The tone of the text should match the high-end aesthetic of the brand's visual presentation.

Social Perception

Luxury Product, Rich Heritage, Exceptional Quality & Taste, Beautiful Presentation, Symbol of Resilience & Cultural Pride

Copy Examples

• •Ghraoui Chocolate: A Legacy of Exquisite Taste, Crafted for Today. Since 1805, we've married the rich traditions of Damascene artistry with the finest European chocolate making. Discover a symphony of flavors, made with joy, made to give.
• •Unwrap a story in every bite. Our artisan chocolates are more than a gift; they are a testament to centuries of passion and the finest hand-selected ingredients. Share the legacy. #GhraouiChocolate #LuxuryGift #ArtisanChocolate #MadeToGive
• •Experience the heart of Ghraoui. This signature collection features our most beloved pieces, each handcrafted to perfection. From the fragrant Damascene fruits to the rich, velvety chocolate, savor a tradition of excellence that has delighted connoisseurs for generations.
• •An Invitation to Indulge: Discover the Ghraoui Heritage. Journey with us through a world of unparalleled taste. Ghraoui Chocolate offers an exquisite experience, blending timeless recipes with artisanal craftsmanship. Perfect for celebrating life's special moments or simply treating yourself to the exceptional.
• •Born in the heart of Damascus, nurtured through generations, and reborn in Budapest, Ghraoui Chocolate carries a legacy of passion, resilience, and the unwavering pursuit of perfection. Each chocolate is a piece of our history, crafted with the finest ingredients and an abundance of joy, destined to be shared.