Brand Tone

Aspirational, educational, informal, enthusiastic, technical, and direct, speaking confidently to a niche of electronic music producers.

Brand Values

• •Accessibility
• •Quality & Accuracy
• •Education
• •Passion for Music
• •Enablement

Best Practices

• •Always Lead with Aspiration: Start copy by highlighting the end goal—sounding professional, getting signed, or mastering a certain style. The product is the tool, but the dream is the motivator.
• •Balance Technical and Benefit-Driven Language: Use technical terms like "MIDI," "presets," and "serum patches" to build credibility, but always connect them to a benefit, such as "so you have full creative control" or "to unlock their sound design secrets."
• •Establish a Consistent Language Strategy: The current mix of Portuguese and English can appear unprofessional and limit market reach. The brand should choose one primary language for its main storefront (likely English for a wider audience) or create separate, fully translated versions of the site.
• •Use Video as Proof: Continue to embed video demos in all marketing copy. For this product, seeing and hearing is believing. The copy should set the stage, and the video should close the deal.
• •Maintain an Enthusiastic, "For Producers, By Producers" Voice: Avoid overly corporate language. Use language that resonates with the passion of the electronic music community. Frame the brand as a fellow producer sharing knowledge, not just a faceless company selling files.

Social Perception

Primarily shaped by its own curated channels, with a small but engaged following that perceives the brand as a valuable resource due to a lack of independent online reviews.

Copy Examples

• •Sound like the masters. Our new remake of Cassian's "Dun Dun" is here. Ever wonder how Cassian creates such powerful grooves? We rebuilt "Dun Dun" from the ground up in Ableton & FL Studio so you can see every detail. Dive into the project file, dissect the sound design, and unlock the techniques. Link in bio to get the template. #MusicProducer #Ableton #FLStudio #TechHouse #Cassian #MusicProduction
• •Get the exact sound that ignites dance floors worldwide. This isn't just a template; it's a complete masterclass. Inside, you'll find the full Ableton Live & FL Studio project files for the iconic track "Move." Explore every synth preset, drum sample, and processing chain. Perfect for producers who want to master the Keinemusik sound. Includes all MIDI, presets, and samples.
• •Inside the Session: Our New Melodic Techno Template Is Here
• •How To Sound Like Adam Port (Move Remake for Ableton & FL Studio). We're pulling back the curtain on the massive hit "Move" by Adam Port & Keinemusik. In this video, we walk you through our complete remake, showing you the layers, synths, and processing that bring it to life. If you want to apply these techniques to your own tracks, you can grab the full project file for Ableton or FL Studio at our store. Download here: [Link]
• •Stop Guessing. Start Producing. Get access to professionally remade project files of the biggest electronic tracks. Ghost Of Templates gives you the tools to learn from the best. Download your first template today and elevate your sound.