Brand Tone

A synthesis of technical aggression and melodic accessibility, characterized as aggressive and heavy, technical and progressive, melodic and catchy, introspective and metaphorical, yet authentic and down-to-earth.

Brand Values

• •Musical Innovation & Evolution
• •Duality & Contrast
• •Emotional & Energetic Expression
• •Resilience & Hard Work
• •Conscious Questioning

Best Practices

• •Embrace the Duality: Always lean into the core brand concept of contrast. Marketing materials, visuals, and text should consistently play with the tension between heavy/melodic, technical/catchy, and dark/energetic.
• •Use "Power Words": Maintain a lexicon of words that reflect the brand's tone. Consistently use terms like visceral, crushing, chaos, energy, technical, melodic, massive, heavy, brutal, groovy, and uncompromising in descriptions and announcements.
• •Visual Consistency is Key: Ensure all visuals (album art, merch, music videos, social media graphics) adhere to the established aesthetic: dark, modern, technical, and often metaphorical. Avoid overly bright or generic imagery that doesn't fit the brand's introspective yet aggressive nature.
• •Let the Music Speak: Prioritize high-quality audio and video content. For a band built on technical skill and sonic impact, professional playthrough videos, live performance clips, and well-produced music videos are more powerful than text-heavy posts.
• •Stay Authentic in Engagement: When interacting with fans, maintain the humble, down-to-earth persona seen in interviews. Share behind-the-scenes content from writing sessions or life on the road to reinforce the human element behind the "monstrous" music. This authenticity builds a stronger, more loyal community.

Social Perception

The band is perceived as technically proficient musicians, often considered underrated and promising. They are known for being a powerful live act with an evolving sound, and are seen as a 'gateway band' due to their blend of accessible and heavy elements.

Copy Examples

• •The world feels comatose. We're here to provide the shock to the system. Our new album, 'COMA', drops [Date]. This is the sound of dissonance and melody at war. This is Ghost Iris at our most visceral. Link in bio to pre-save/pre-order and hear the first single, "System Shock." #GhostIris #TechMetal #Metalcore #NewMusic #Comatose
• •See the world through a fractured lens. The "Visceral" tee isn't just merch; it's a statement. Made with 100% heavyweight cotton for surviving the pit, with a design that's as complex and uncompromising as our sound. Wear the contradiction.
• •EUROPE. We're coming to tear your cities apart this winter. Expect pure, unadulterated energy, crushing riffs, and massive singalongs. We're bringing the chaos of '[New Album Name]' to a stage near you. Tickets on sale Friday. Who are we seeing in the pit? #GhostIrisTour2025 #LiveMusic #Metal
• •Ghost Iris is a study in contrasts. The Copenhagen quartet fuses earth-shattering technical aggression with sky-soaring melodic hooks, creating a sound that is as visceral as it is memorable. Praised for their relentless energy and a sound that balances "catchiness over technical wankery," the band has carved its own path through the modern metal landscape. Their music is an outlet for a dark worldview, exploring themes of injustice and identity, all while delivering a live show that is pure, unadulterated chaos and joy.
• •If you crave riffs that are both complex and crushing, balanced with choruses that will get stuck in your head for days, Ghost Iris is your new obsession. Our new single "[Song Name]" is 4 minutes of pure melodic devastation. Add it to your workout or metal playlist.