Brand Tone

Spooky & Playful, Nostalgic, Passionate & Enthusiastic, Witty & Sarcastic, Friendly & Approachable, Authentic

Brand Values

• •Creativity & Originality
• •Passion for Horror & Alternative Culture
• •Nostalgia
• •Inclusivity within their Niche
• •Quality
• •Fun & Humor
• •Community

Best Practices

• •Develop a "Spooky Lexicon": Create a list of on-brand words and phrases (e.g., "ghouls," "spooktacular," "hauntingly good," "creatures of the night," "wicked") and conversely, words to avoid (e.g., overly sweet or corporate jargon). Infuse these naturally into all communications.
• •Embrace the Dark Humor (Appropriately): Continue to use witty, sarcastic, and playful horror-themed humor. Understand your audience's tolerance and avoid anything genuinely offensive or insensitive, focusing on the fun aspects of the genre.
• •Stay Nostalgic but Fresh: Keep referencing beloved horror and pop culture from the 80s and 90s, but also incorporate new products and contemporary references where appropriate to keep the brand feeling current within its niche.
• •Channel Your Inner Fan: Write as if you're talking to a fellow horror enthusiast. Let your genuine passion for the subject matter shine through. This authenticity is key to connecting with your audience.
• •Visual and Verbal Harmony: Ensure the tone of the copy always aligns with the visual aesthetic. Dark, spooky, and fun visuals should be paired with copy that evokes the same feelings. Consistency across all elements reinforces the brand identity.

Social Perception

Niche Favorite, Creative & Unique, High Quality, Fun & Engaging, Authentic & Passionate, Go-To for Spooky Gifts, Community-Oriented

Copy Examples

• •Instagram Post (New Product - Spooky Cat Pin): Summoning all feline familiars! 🐾 Our NEW 'Purranormal Activity' enamel pin just clawed its way into the shop. Perfect for adding a touch of spooktacular to your favorite denim jacket or possessed backpack. Don't wait for all nine lives to pass – snag yours before they vanish into the night! Link in bio, ghouls. #GhostGirlGreetings #SpookyPin #CatPin #HorrorMerch #GothStyle
• •Facebook Ad (General Brand Awareness - Targeting Horror Fans): Tired of sappy greeting cards that just don't get your vibe? 💀 At Ghost Girl Greetings, we speak fluent horror. From 80s slasher tributes to darkly delightful birthday wishes, find cards and gifts that celebrate your love for all things spooky. Click here to explore the darkness: [Link to Website] #HorrorFans #AlternativeGifts #SpookySeasonIsEverySeason #GhostGirlGreetings
• •Website Homepage Banner (Seasonal - Halloween): This Halloween, say it with screams! 🎃 Our new collection of terrifyingly terrific cards and ghastly gifts has arrived. Make their skin crawl (in a good way). Shop now for a Halloween they'll never forget... or escape. #HappyHaunting #HalloweenCards #SpookyGifts
• •Tweet (Engaging Question): Okay, spooky squad, settle a debate: What's the ONE horror movie you can watch over and over and it never gets old? Drop your eternal faves below! 👇 P.S. We might just have a card for that. 😉 #HorrorMovies #CultClassics #GhostGirlGrtngs
• •Product Description (Birthday Card - Monster Theme): Wish your favorite creature of the night a monstrously happy birthday! This card features [Specific Monster/Design Description], perfect for the friend who'd rather party in a crypt than a club. Printed on quality cardstock that's tougher than a final girl. Blank inside for your own fiendishly clever message. Envelope included – no exorcism required to open. #MonsterBirthday #SpookyCard #HorrorGreetings #UniqueCards