Brand Tone

Slightly mysterious, clever, and modern.

Brand Values

• •Variety & Convenience
• •Accessibility
• •Value-Driven

Best Practices

• •Establish a Brand Persona: Formally decide what Ghostei stands for. Is it a friendly ghost that finds cool things? A mysterious entity? A modern and chic spirit? Document this persona and use it as the foundation for all communication.
• •Rewrite All Generic Copy: Overhaul all product descriptions, policy pages, and confirmation emails. Replace the template text with copy that speaks in your new, defined voice. Tell a micro-story about how each product improves life in a clever or magical way.
• •Build a Thematic Social Presence: Create dedicated business accounts on relevant platforms. The content should reflect the brand's persona. Instead of just posting products, share content that fits the clever, mysterious, modern theme. Run polls like, What problem should our ghost solve next?
• •Engage with Personality: When customers comment or ask questions, respond in the brand's unique tone. This interaction is key to building a community and making the brand memorable.
• •Ensure Cross-Channel Consistency: The clever voice used in a social media ad should be the same voice a customer encounters on the product page and in the post-purchase thank you email. A consistent experience builds trust and reinforces brand identity.

Social Perception

Currently, the social perception of Ghostei is a blank slate.

Copy Examples

• •You've been expecting us. Unbox the unexpected. Shop Ghostei's curated collection.
• •Set the mood, from this realm to the next. This isn't just a lamp; it's an atmosphere. Illuminate your space, charge your device, and stream your favorite sounds. It’s hauntingly good.
• •Some things are meant to find you. Like the perfect solution for [problem product solves]. It’s no coincidence you’re seeing this. 😉 #GhosteiFinds #MeantToBe
• •Boo! 👻 A surprise offer is inside.
• •Tired of the same old stuff? So are we. Ghostei haunts the internet for the most surprisingly useful and delightful products, so you don't have to. Materialize your desires.