Brand Tone

Craftsman-like, Authentic, Quality-focused, Customer-centric, Traditional, Outdoorsy

Brand Values

• •Craftsmanship
• •Quality
• •Customer Satisfaction
• •Durability and Performance

Best Practices

• •Emphasize 'Handcrafted' and 'Quality Materials': Consistently use terms like handcrafted, handmade, hand forged, and mention specific high-quality materials (e.g., Damascus steel, D2 tool steel, high carbon steel) to reinforce the core value proposition.
• •Use evocative language related to adventure, tradition, and performance in the wild.
• •Highlight Customer Testimonials: The current tone of let customers speak for us is effective.
• •Maintain Transparency: Address potential issues or flaws openly to build trust.
• •Use Direct Communication: Reiterate direct contact options like WhatsApp and email to foster a customer-centric approach.

Social Perception

Positive Customer Perception: Customers overwhelmingly praise the quality, beauty, and craftsmanship of the knives. Specialized/Niche: Appeals to individuals seeking custom, handcrafted knives, particularly those interested in outdoor activities like hunting. Trustworthy: Willingness to address flaws and the emphasis on direct communication build trust. Potential for Confusion: The similarity in name with ZB Sharpening or the appearance of unrelated Z Hunter knives in search results

Copy Examples

• •Handcrafted Performance for Discerning Outdoorsmen.
• •Each knife is handcrafted with passion, precision, and the promise of performance for discerning outdoorsmen.
• •Ready for your everyday carry or your next frontier.
• •Worth every penny.
• •Beautiful hand crafted blade.