Brand Tone

Energetic and Playful, Direct and Confident, Helpful and Customer-Oriented, Modern and Tech-Savvy

Brand Values

• •Innovation and Uniqueness: Offering products that are "smart," "innovative," and "out of the ordinary".
• •Customer Satisfaction: Prioritizing a positive shopping experience and being responsive to customer needs and feedback.
• •Value for Money: Providing "strong deals" and "crazy deals".
• •Variety and Convenience: Being a "One-Stop-Shop" for a wide range of products across different categories.
• •Passion and Enthusiasm: The website mentions being "newly launched – with fresh ideas, awesome products and a lot of passion".

Best Practices

• •Embrace "Krass" as a Feeling: Inject energy, a touch of cheekiness, and enthusiasm into all copy. Use exclamation points judiciously to convey excitement. Think "awesomely different."
• •Speak Directly to the Customer: Use "you" and "your" frequently to create a personal connection. Frame benefits around how the products improve *their* lives.
• •Highlight the "Smart" & "Unique": Consistently emphasize the innovative, clever, or unexpected nature of the products. Use words like "genius," "problem-solving," "game-changer."
• •Keep it Clear and Action-Oriented: While playful, ensure the core message and call to action are easy to understand. Use strong verbs and clear instructions.
• •Show, Don't Just Tell (Especially on Visual Platforms): Accompany energetic copy with visuals that demonstrate the "krass-ness" of the products in action, as seen in their TikTok strategy. Let the fun and utility shine through.

Social Perception

The brand is perceived as a source for interesting gadgets and household items. Engagement levels on TikTok (likes, shares) are moderate, indicating some level of interest and curiosity from users. The brand actively targets audiences in Germany, France, and Italy through its social media content.

Copy Examples

• •Headline: Stop Scrolling, Start Living Smarter! 🔥 Body: Your everyday just got an upgrade. KrassMarket brings you the coolest, problem-solving gadgets you didn't know you couldn't live without. From kitchen hacks to tech that wows – get ready for awesome. Shop the unexpected! #KrassMarket #SmartGadgets #GadgetGoals
• •Headline: Warning: May Cause Extreme Happiness & Efficiency! 😉 Body: Dive into KrassMarket! We've got the deals so good, they feel a bit rebellious, and products so smart, they'll make your brain do a happy dance. Life's too short for boring stuff. Get Krass! #CrazyDeals #Innovation #UpgradeYourLife
• •Headline: Your Secret Weapon Against the Ordinary. 🚀 Body: Why be blah when you can be KRASS? Discover unique finds, from genius home solutions to self-care stunners and tech that’s actually fun. We’re obsessed with finding you the best – come see what all the fuss is about! #OutOfTheOrdinary #KrassFinds #ShopSmart
• •Headline: PETS! Get Ready for a KRASS Life! 🐾 Body: Because your furry (or feathered, or scaled!) friends deserve the coolest gear too! From a_meow_zing toys to paw_some comfort, KrassMarket has everything to make their tails wag and your life easier. Spoil them rotten (we won't tell!). #PetParadise #KrassPets #HappyAnimals
• •Headline: Brainy Buys for a Brighter Day! ✨ Body: KrassMarket: Where smart ideas meet even smarter prices. We hunt down the gadgets and gizmos that make life smoother, more fun, and definitely more interesting. Don't just shop – discover! #SmartLiving #TechDeals #KrassMarketFinds