Brand Tone

Empowering & Educational, Luxurious & Posh, Discreet & Professional, Body-Positive & Inclusive, Community-Oriented

Brand Values

• •Self-Care: A core tenet, encouraging individuals to prioritize their well-being.
• •Sexual Health & Wellness: Promoting open conversation and knowledge about intimacy.
• •Empowerment: Helping individuals and couples reconnect with themselves and their partners. The mission includes having individuals love their bodies and embrace themselves.
• •Quality: Hand-selected, high-quality products, including eco-friendly and African American-made skincare and wellness items.
• •Inclusivity & Destigmatization: Creating a welcoming space that reduces stigma around adult products and sexual wellness.
• •Education: Providing information and guidance on intimacy and product use.

Best Practices

• •Lead with Empowerment: All copy should aim to make the audience feel confident, informed, and positive about their sexuality and self-care journey.
• •Maintain a Luxurious yet Accessible Tone: Use sophisticated language that reflects the quality of the products and experience, but ensure it remains welcoming and not alienating.
• •Emphasize Education & Support: Position the brand as a knowledgeable resource. Copy should offer guidance and break down taboos respectfully.
• •Highlight Inclusivity: Ensure messaging appeals to a diverse audience, reinforcing the brand's commitment to body positivity and being a safe space for all.
• •Be Authentic and Human: Share the story of the founder and the "why" behind the brand to build trust and a deeper connection with the audience. Focus on discretion in communications where appropriate.

Social Perception

Positive Customer Experiences: Customers report feeling comfortable, well-assisted, and appreciate the quality of products and the store's atmosphere. The staff, particularly founder Nefertiti Mitchell, is often praised for being helpful and knowledgeable. Community Asset: Recognized as a unique and needed establishment, particularly as a Black-owned business in Inglewood focusing on sexual wellness and luxury. Trustworthy & Discreet: The emphasis on privacy and personalized service appears to be well-received. Innovative & Modern: By combining luxury retail with education and community events (like mixology classes), GHETTOFF is perceived as a modern and forward-thinking brand.

Copy Examples

• •Invest in your pleasure. Explore our curated collection for a journey into self-discovery and ultimate self-care. GHETTOFF: Luxury, redefined.
• •Questions about intimacy? We're here to guide you. Discover a welcoming space for education and exploration at GHETTOFF. Your wellness is our priority.
• •Indulge in sophistication. GHETTOFF offers hand-selected, luxury intimacy essentials designed for your pleasure and well-being. Experience the difference.
• •Connect, learn, and explore. Join us for our exclusive Ghettoff mixers and workshops – a unique blend of community, education, and fun. See what's next at Ghettoff.com.
• •At GHETTOFF, everyone is welcome. Discover a judgment-free zone dedicated to body positivity and the celebration of sensuality. Your journey, your pace.