Tono de Marca

Artisanal & Authentic, Elegant & Sophisticated, Ethical & Conscious, Warm & Inviting, Professional & Appreciative

Valores de Marca

• •Artisanal Craftsmanship
• •Natural Beauty & Quality Materials
• •Ethical Production & Fair Trade
• •Sustainability
• •Timeless Design
• •Customer Satisfaction
• •Integrity

Mejores Prácticas

• •Emphasize "Handmade" and "Artisanal": Consistently use terms that highlight the human touch and traditional skills involved in creating the products.
• •Tell the Story of Origin: Regularly reference Tunisia, the Mediterranean clay, and the heritage of the craft to build authenticity and connection.
• •Highlight Ethical and Sustainable Values: Weave in messages about fair trade, safe working conditions for artisans, and respect for the environment to appeal to conscious consumers.
• •Use Evocative and Sensory Language: Describe the textures (e.g., "premium matte finish"), the natural inspiration, and the feeling the products evoke (e.g., "warmth," "elegance," "timeless").
• •Maintain a Tone of Understated Elegance: Avoid overly aggressive sales language. Let the quality, story, and aesthetic of the products speak for themselves, using clear, refined, and appreciative language.

Percepción Social

High Quality & Beautiful Products, Ethically Minded Brand, Trusted Company, Elevates the Home, Good Value for Quality

Ejemplos de Copy

• •Headline: Handcrafted in Tunisia, Cherished in Your Home. Body: Discover Gharyan Stoneware – where ancient artistry meets modern living. Each piece is shaped by hand from Mediterranean clay, bringing a story of tradition and natural beauty to your table. Experience the warmth of ethically made, timeless design.
• •Headline: Elevate Your Everyday Moments. Body: From the earth of Cap Bon to your heartfelt gatherings, our stoneware and olive wood collections are crafted with passion and integrity. Sustainable, beautiful, and designed to last – because every meal deserves to be special.
• •Headline: The Art of Slow Living, Fired in Clay. Body: Embrace the beauty of imperfection. Our artisans pour generations of skill into every bowl, plate, and platter, creating unique pieces that are as soulful as they are stunning. Serve with love, serve with Gharyan.
• •Headline: Consciously Crafted. Beautifully Designed. Body: At Gharyan, we believe true luxury lies in ethical craftsmanship and sustainable choices. Our Tunisian artisans create exquisite stoneware that’s kind to the earth and a joy to behold. Bring home more than just tableware; bring home a piece of art with a purpose.
• •Headline: Gather Round. Stories Unfold. Body: Our serving pieces aren’t just dishes; they’re invitations to connect. Hand-finished with a premium matte touch, Gharyan stoneware sets the stage for memorable meals and shared moments. Ethically sourced, naturally beautiful.