Brand Tone

Authentic & Passionate, Caring & Ethical, Luxurious yet Accessible, Results-Oriented & Confident, Community-Focused & Engaging

Brand Values

• •Natural & Organic
• •Ethical Sourcing & Empowerment
• •Sustainability & Environmental Responsibility
• •Quality & Efficacy
• •Heritage & Authenticity
• •Community & Connection

Best Practices

• •Let Elsie's passion and the brand's origins shine through.
• •This is a core differentiator.
• •Connect product use to tangible, positive outcomes.
• •Encourage interaction and build a sense of community around the brand.
• •Explain *why* unwhipped shea butter is beneficial, for instance.

Social Perception

Ethically Conscious, Authentic & Purpose-Driven, Associated with 'Glow' and Health

Copy Examples

• •Feel the Gyamfua Glow difference – pure, potent, and lovingly handcrafted.
• •✨ #GyamfuaGlow #EthicalBeauty #SheaButterLove #CommunityEmpowerment
• •Because you deserve a natural, luxurious glow, every day.
• •Our handcrafted shea butter treasures are made with love, ethics, and the planet in mind.
• •Every jar tells a story of quality, care, and ethical commitment.