Brand Tone

Community-Focused & Inclusive, Friendly & Welcoming, Passionate & Enthusiastic, Professional & Reliable, Supportive & Accessible

Brand Values

• •Inclusivity & Safety
• •Community Building
• •Accessibility
• •Customer Service & Support
• •Passion for Gaming
• •Growth & Improvement

Best Practices

• •Champion Inclusivity in Every Message: Consistently use welcoming language. Highlight diverse representation in imagery if possible. Ensure all communications reflect the 'safe space for EVERYONE' ethos. Actively moderate online community spaces to uphold the Code of Conduct.
• •Balance Enthusiasm with Clarity: While showcasing passion for games, ensure product descriptions, event details, and policies are clear, concise, and easy to understand, especially for newcomers to the hobby or the store.
• •Be Genuinely Community-Centric: Share user-generated content (with permission), spotlight community members or event winners, and actively engage in conversations on social media and Discord. Make the community the hero of the story.
• •Maintain Transparency, Especially in E-commerce: Clearly state shipping policies, return policies, and pricing. If issues arise (like the BBB complaints or negative reviews), address them openly and strive for fair resolutions to build trust, even when online feedback is mixed.
• •Speak the Language of Gamers, But Welcome Newcomers: Use common gaming terms where appropriate to connect with the core audience, but always provide context or be willing to explain for those less familiar. Ensure the tone is never gatekeeping and always inviting.

Social Perception

Largely Positive, Especially Locally, Recognized for Inclusivity, Online E-commerce Mixed but Generally Good, Go-To for Specific Products/Hard-to-Find Items, Community Hub

Copy Examples

• •Headline: Your Guild Awaits. Safe. Inclusive. Fun. Body: At Gamers Guild AZ, everyone gets a seat at the table. Dive into a massive selection of TCGs, board games, and RPGs, all at prices that love your wallet (15% off MSRP daily!). Join our vibrant community online or at our Tempe & North Phoenix stores. Let’s play! #GamersGuildAZ #InclusiveGaming #YourFLGS
• •Headline: Rare Finds & Fair Prices? That’s How We Roll. Body: Hunting for that elusive single or the latest hot release? ggazcards (Gamers Guild AZ) has you covered! We’re committed to competitive pricing and a huge inventory so you don't have to choose between supporting local and getting a great deal. Shop online now – free shipping over $99! #TradingCardGame #CollectibleCards #GamersGuildDeals
• •Headline: More Than a Store, It's a Community. Body: From Friday Night Magic to our weekly board game meetups and painting workshops, Gamers Guild AZ is where passion comes to play. We're proud to be a Certified Neurodiverse Workplace, offering a welcoming space for every gamer. Check out our events calendar and find your people! #GamingCommunity #TabletopGames #AZGamers #SafeSpaceGaming
• •Headline: Level Up Your Collection (And Save Doing It!) Body: Why pay full price? Gamers Guild AZ offers most items at 15% off MSRP every day! Whether it's the newest Pokémon set, Warhammer minis, or an indie board game, find it here and keep your G.A.S. (Gear Acquisition Syndrome) happy. Visit gamersguildaz.com! #GameDeals #TCGPlayer #BoardGameGeek #SupportLocalGaming
• •Headline: Build Your World. We’ll Provide the Pieces. Body: Dream of epic D&D campaigns? Dominating the latest TCG meta? Or a cozy night with a new board game? Gamers Guild AZ is your one-stop-shop for all things gaming. Our friendly staff are always ready to help you find your next adventure. Come say hi! #RPG #MiniatureGaming #CardGames #GamersGuildAZ