Brand Tone

Helpful and Supportive, Creator-Focused/Community-Oriented, Professional and Quality-Driven, Value-Oriented, Enthusiastic and Modern

Brand Values

• •Quality: Providing high-quality, professional-looking, and fully editable graphics.
• •Empowerment: Enabling creators to easily produce professional graphics without needing extensive design skills.
• •Accessibility/Ease of Use: Offering templates that are easy to use and customize, even providing alternatives for those without Photoshop.
• •Community Support: Sharing knowledge and tips to help creators succeed.
• •Value: Offering a range of products at different price points, including free options and bundles.

Best Practices

• •Speak Your Audience's Language: Use terminology and references that resonate with gamers and content creators (e.g., "level up," "noob to pro," "dominate the discover page").
• •Highlight Benefits, Not Just Features: Instead of just saying "editable PSDs," explain how that benefits the user – "personalize every detail," "make it truly yours."
• •Maintain a Helpful and Empowering Tone: Position the brand as a partner in the creator's success. Offer solutions and make them feel capable (e.g., "GFXCrate Makes It Easy," "Unlock your channel's potential").
• •Showcase Value Clearly: Whether it's free templates, bundle deals, or the "Everything Club," ensure the value proposition is evident in the copy.
• •Keep it Energetic and Current: Reflect the dynamic nature of online content creation and gaming. Use active language and stay updated with the latest trends and games featured in your products.

Social Perception

Positive, Trustworthy, Helpful Resource

Copy Examples

• •Headline: Stop Scrolling, Start Stunning! Elevate your stream with GFXCrate's pro templates. Body: Tired of generic thumbnails? Level up your channel with our fully editable, game-changing graphics. Easy to use, impossible to ignore. Check out our new [Game Name] pack!
• •Headline: Your Content Deserves a Pro Look. GFXCrate Makes It Easy. Body: Don't let design hold you back. Our massive library of high-quality, fully customizable templates for YouTube and Twitch gives you the power to create click-worthy visuals in minutes. Join the Everything Club and get it all!
• •Headline: From Noob to Pro Designer – Instantly. Body: Unlock your channel's potential with GFXCrate. Our easy-to-edit thumbnail and stream overlay packs are designed to make you look like a seasoned pro, even if you're just starting out. Free templates available!
• •Headline: Game On. Graphics On Point. Body: Dominate the discover page with eye-catching thumbnails for [Popular Game 1] & [Popular Game 2]. GFXCrate offers fully editable PSDs, so you can personalize every detail and stand out from the crowd.
• •Headline: More Views? Better Thumbnails. It's That Simple. Body: Boost your click-through rates with professionally designed, attention-grabbing YouTube templates from GFXCrate. Our designs are inspired by top creators and are super easy to customize. What are you waiting for?