Brand Tone

Professional and Authoritative, Passionate and Urgent, Hopeful and Inspiring, Educational and Informative, Collaborative and Community-Oriented, Transparent

Brand Values

• •Environmental Protection and Restoration
• •Climate Action
• •Biodiversity
• •Integrity and Trust
• •Collaboration and Partnership
• •Sustainability
• •Reconciliation
• •Impact-Driven

Best Practices

• •Stay Mission-Focused: Always tie your message back to Greenfleet's core mission of protecting the climate by restoring forests. Emphasize the "why" behind the "what."
• •Balance Urgency with Hope: Acknowledge the seriousness of climate change but always offer a tangible, positive path forward through Greenfleet's work. Inspire action, not despair.
• •Be Specific and Factual: Use concrete examples, statistics (e.g., trees planted, hectares restored, tonnes of carbon sequestered), and highlight the long-term protection of forests to build credibility.
• •Emphasize Collaboration and Community: Highlight partnerships and the collective effort involved in achieving environmental goals. Showcase stories of supporters and community involvement.
• •Maintain a Professional yet Passionate Voice: Combine authoritative knowledge and a clear commitment to environmental stewardship with genuine enthusiasm and dedication to the cause.

Social Perception

Trusted and Reputable, Effective and Making a Difference, Knowledgeable and Scientific, Community-Focused, Inspiring Hope

Copy Examples

• •Headline: Take Root Against Climate Change. Body: For over 25 years, Greenfleet has been empowering Australians to make a real difference. Your support helps us plant legally protected native forests, sequestering carbon and restoring vital habitats. Join us in growing a healthier planet.
• •Headline: More Than Trees: We're Growing Hope. Body: At Greenfleet, every tree planted is a step towards a brighter future. We restore biodiverse ecosystems, protect endangered wildlife, and work hand-in-hand with communities. Invest in tangible climate action today.
• •Headline: Your Carbon Footprint, Our Reforestation Mission. Body: Concerned about your environmental impact? Partner with Greenfleet, Australia's first carbon offset provider. We make climate action accessible and effective, transforming your contributions into thriving native forests.
• •Headline: Science-Backed Sequestration. Nature-Led Solutions. Body: Greenfleet combines rigorous, CSIRO-verified carbon accounting with a passion for restoring Australia's unique biodiversity. Support our projects and be confident your contribution delivers lasting environmental benefits.
• •Headline: Partnering for a Greener Tomorrow, Today. Body: Join hundreds of businesses and thousands of individuals who trust Greenfleet to deliver impactful climate solutions. Together, we're restoring landscapes, supporting wildlife, and fostering reconciliation with Traditional Owners. Make your mark.