Brand Tone

Direct and Blunt, Provocative and Edgy, Motivational and Empowering, Irreverent and Humorous, Authentic and Honest

Brand Values

• •Action and Execution
• •Courage and Risk-Taking
• •Authenticity and Self-Belief
• •Resilience and Overcoming Failure
• •Challenging Conventions
• •Disciplined Passion

Best Practices

• •Embrace the Edge, Consistently: Don't shy away from the directness and profanity that defines GFDA. Watered-down versions will dilute the brand. If you use "fucking," use it with purpose, not just as filler.
• •Balance Provocation with Purpose: While the language is strong, ensure it always serves the core message of motivation, action, and self-belief. It's "Good *Fucking* Design *Advice*," not just random swearing.
• •Speak Directly to Your Audience: Address the reader (or listener) in a straightforward, personal manner. Use "you" and imperative verbs to create a sense of direct address and a call to action.
• •Maintain Authenticity: The tone should feel genuine and reflect the brand's origin story and the personalities behind it. Avoid trying to be something you're not; the audience appreciates the raw honesty.
• •Be Unapologetic but Inclusive (in your own way): While the tone is inherently challenging, the underlying goal is empowerment for those who resonate with it. Ensure the message, despite its harsh delivery, ultimately aims to build people up by pushing them.

Social Perception

Polarizing but Respected, Influential in the Creative Community, Memorable and Attention-Grabbing, Source of Tough Love and Motivation, Community Builder

Copy Examples

• •Stop fucking dreaming about it. Start fucking doing it. This journal won't fill itself. Grab yours.
• •That comfort zone? It's a goddamn cage. Time to pick the lock. What risk are you taking today? #GFDA #TakeTheFuckingRisk
• •Yeah, it's a sale. Now get the fuck in here. Your goals aren't on discount.
• •Feeling like you're 'not enough'? Good. Neither are we. Tune into the You Are Not Enough Podcast and let's confront that bullshit together. Link in bio.
• •Your walls look boring. Your motivation is MIA. Fix both with the Classic Fucking Advice. Hang truth.