Brand Tone

Faith-Centered, Supportive, and Community-Oriented

Brand Values

• •Faith
• •Customer First
• •Quality
• •Community Support
• •Patriotism

Best Practices

• •Emphasize Core Values: Consistently weave in themes of faith, community, support, and quality in all communications.
• •Use Inclusive and Uplifting Language: Maintain a positive, encouraging, and welcoming tone that reflects Christian values of love and acceptance.
• •Speak to Your Community: Directly address the needs and aspirations of schools, teams, churches, and individuals seeking to express their faith or identity.
• •Maintain Authenticity: Ensure the voice aligns with the brand's veteran-owned background and commitment to service.
• •Highlight Customer Stories (with permission): Showcase how groups and individuals are using GFC Goods apparel to foster community and express their values, reinforcing the brand's supportive role.

Social Perception

Positive Customer Feedback, Niche Market, Challenges in Christian Apparel, Limited Broader Recognition

Copy Examples

• •Wear Your Faith, Share Your Story. GFC Goods: Faithfully Crafted, For You.
• •Supporting Our Heroes, Dressing Our Communities. Quality custom apparel with a heart for service. #GFCGoods #CommunityStrong
• •From Team Spirit to Spiritual Expression. GFC Goods has you covered. Let's create something meaningful together.
• •More Than Just Apparel, It's a Statement of Faith. Discover the GFC Goods difference. #DeoFidelis
• •Crafted with Care, Rooted in Belief. For your school, your team, your faith. GFC Goods.