Tono de Marca

Empathetic, Reassuring, and Joyful

Valores de Marca

• •Authenticity
• •Quality & Safety
• •Simplicity & Convenience
• •Inclusivity & Joy

Mejores Prácticas

• •Lead with the Experience, Not Just the Feature: Instead of saying Our batter is easy to use, say Enjoy restaurant-quality fried chicken at home in minutes. Focus on the feeling and the end result.
• •Use Freedom and Joy as Core Concepts: Frame the narrative around the freedom to eat without worry and the joy of rediscovering favorite foods. Use words like reclaim, rediscover, enjoy again, and celebrate.
• •Reinforce Trust and Safety Subtly: Consistently include phrases like Made in our 100% dedicated gluten-free kitchen or Certified Gluten-Free in footers, bios, and product pages to reassure customers without overwhelming the primary message of taste.
• •Embrace User-Generated Content: Actively encourage and feature photos and testimonials from happy customers. This provides social proof and reinforces the community and emotional connection to the brand.
• •Keep it Simple and Confident: The copy should be clear and direct. The brand is confident in its product's quality and its ability to deliver a superior experience, so the tone should reflect that asimple, reassuring confidence.

Percepción Social

A Solution Provider, Trust is Paramount, Worth the Price

Ejemplos de Copy

• •Miss the crunch? Get it back. That crispy, golden, can't-believe-it's-gluten-free crunch is here. Born from 35 years in award-winning fish & chip shops, our batter makes every meal an event. Reclaim your Friday night fish fry.
• •Real Crunch. Real Simple. 100% Gluten-Free. We believe everyone deserves a spot at the dinner table. That's why we perfected our signature batter to bring the authentic fish & chip experience safely back to your kitchen.
• •Your Secret Weapon for Crispy Perfection. No clumps, no fuss, no gluten. Just our expertly crafted batter mix that sticks perfectly to fish, chicken, and veggies for a flawless, golden finish every time. Cook like a pro, eat with joy.
• •This is what it's all about. Smiles, full plates, and zero worry. Our gluten-free battered treats are made for sharing moments like these. #GlutenFreeJoy #FamilyDinner #GFBatter
• •The Fish & Chips Night You Thought Was Gone Forever.