Tono de Marca

Cool, curated, approachable, straightforward, confident, energetic, trendy, and welcoming.

Valores de Marca

• •Quality
• •Sustainability & Uniqueness
• •Authenticity
• •Community

Mejores Prácticas

• •Lead with Quality: Always mention the "hand-picked," "quality-checked," or "curated" nature of the products. This justifies the price point and builds trust.
• •Balance Vintage and Modern: Use a modern, clean aesthetic in your design and photography to present vintage clothing in a fresh, appealing way. Avoid cluttered or dated visuals.
• •Emphasize In-Store Experience: Regularly invite online followers to the physical store. Share content from the Helsinki shop to bridge the digital and physical brand experience and build a local community.
• •Tell a Story: Frame products not just as old clothes, but as items with a history and character. Use captions to hint at the era they came from or the style they represent.
• •Stay "Cool" and Confident: Keep the language direct, simple, and confident. Use fashion-forward but accessible terminology. The tone should feel like a stylish friend giving you an insider tip, not a pushy salesperson.

Percepción Social

A legitimate, respected, and reliable player in Helsinki's vintage scene, known for high-quality, clean, well-curated second-hand clothing, with a positive public reputation and a welcoming physical store.

Ejemplos de Copy

• •Wear the Music. This isn't just a tee, it's a piece of history. Faded, soft, and with a story to tell. Our vintage band shirts are hand-picked for quality and authenticity. Find your anthem. #GeZup #VintageTee #HelsinkiVintage #SustainableStyle
• •The Past, Curated for Your Future. New weekly drops from the 70s, 80s, 90s, and beyond. Quality-checked, washed, and ready for a new life. Explore the latest collection.
• •Your style called. We answered. From timeless denim to statement jackets, we source the pieces you won't find anywhere else. Come say hi at Fredrikinkatu 30, Helsinki or tap the link in bio. #GeZup #SecondHandFashion #VintageStyle #Helsinki
• •Don't follow trends. Wear them the first time around. Hi [Name], another week, another treasure hunt. We've just added a fresh collection of hand-selected vintage and second-hand gems from Europe and the US. Each piece is chosen for its quality, character, and timeless style. Be the first to see what we found.
• •Look Good. Feel Good. Do Good. Choosing vintage means choosing quality and sustainability. At GeZup, every item is carefully inspected to ensure it lasts. Give clothes a second chance and build a wardrobe that's uniquely yours and kind to the planet.