Brand Tone

Luxurious, Wellness-Focused, Reassuring, and Professional

Brand Values

• •Health and Wellness
• •Quality and Craftsmanship
• •Customer-Centricity
• •Innovation and Convenience
• •Luxury and Experience

Best Practices

• •Prioritize Benefits, Support with Features: Always lead with how GeyserSteam™ enhances the customer's life (relaxation, health, escape). Then, support these claims with key features (easy setup, quality materials, U.S.-made).
• •Use Evocative Language for Luxury and Wellness: Incorporate words that convey a sense of escape, tranquility, rejuvenation, and premium quality (e.g., 'sanctuary,' 'oasis,' 'revitalize,' 'soothe,' 'artisan,' 'precision').
• •Maintain a Reassuring and Supportive Voice: Address potential concerns proactively by emphasizing ease of installation, reliability, and the availability of excellent customer support. Use confident but approachable language.
• •Showcase Authenticity through Testimonials: Let customer voices reinforce the brand's promises. Integrate genuine quotes and experiences that align with the desired tone and values.
• •Ensure Consistency Across All Platforms: Whether it's a website banner, a social media post, or an email newsletter, the core tone (Luxurious, Wellness-Focused, Reassuring, Professional) and values should be clearly identifiable and consistently applied.

Social Perception

GeyserSteam™ is generally perceived very positively by customers and the public as a provider of a high-end wellness solution that delivers on its promises of quality, performance, and customer support.

Copy Examples

• •Headline: Your Private Oasis Awaits. Body: Step into the GeyserSteam™ experience. Premium, plug-and-play steam rooms designed for ultimate relaxation and rejuvenation. Effortless setup, transformative wellness. Discover your daily escape.
• •Headline: Engineered for Wellness. Crafted for You. Body: Experience the pinnacle of at-home steam therapy with GeyserSteam™. Our U.S.-made steam rooms combine innovative design with easy installation, delivering powerful health benefits from soothing respiratory relief to deep muscle recovery. Invest in your well-being.
• •Headline: Beyond a Steam Room. It’s a GeyserSteam™. Body: Don’t just dream of a spa day. Live it, every day. GeyserSteam™ brings the luxury and therapeutic power of a professional steam room right to your home. Feel the stress melt away and your vitality return. Quality you can trust, support you can count on.
• •Headline: Unlock Daily Rejuvenation. Simply. Beautifully. Body: GeyserSteam™ makes profound wellness accessible. Our elegantly designed steam rooms are surprisingly easy to install – no plumbing, no permits. Just pure, revitalizing steam that supports your health, from clearer skin to a calmer mind. Elevate your home, elevate your health.
• •Headline: The GeyserSteam™ Promise: Your Wellness, Our Priority. Body: From your first inquiry to countless moments of blissful steam, our commitment is to you. Experience the difference of U.S.-crafted quality, innovative easy-to-use technology, and dedicated customer support. Transform your home into a sanctuary of health with GeyserSteam™.