Brand Tone

compassionate, supportive, respectful, and professional

Brand Values

• •Compassion and Support
• •Quality and Craftsmanship
• •Personalization and Memorialization
• •Customer Experience
• •Family-Oriented
• •Helping Cherish, Celebrate, and Commemorate Lives

Best Practices

• •Embrace Empathy: Always write from a place of understanding and compassion. Use gentle, supportive, and respectful language. Acknowledge the emotional state of the audience (e.g., "during this tender time," "a challenging time").
• •Focus on Comfort and Legacy: Frame products not just as containers, but as sources of comfort, ways to preserve memories, and honor a legacy. Use words like "cherish," "celebrate," "commemorate," "spirit," "legacy," and "memory."
• •Highlight Quality and Care: Reassure customers by emphasizing the high quality of materials, craftsmanship, and the care taken in creating and personalizing each urn. This builds trust during a vulnerable time.
• •Be Clear, Gentle, and Guiding: Provide clear information about products and the process in a way that is easy to understand and not overwhelming. Offer guidance and support rather than a hard sell.
• •Maintain Respect in Visuals and Text: Ensure that all accompanying imagery and the overall presentation align with the respectful and compassionate tone of the copy. The design should evoke peace and dignity.

Social Perception

Largely Positive: The overwhelming majority of customer reviews across multiple platforms (their website, Etsy, Amazon) are highly positive. Customers frequently praise the beauty, quality, and personalization of the urns, as well as the speed of delivery and customer service. Many feel the products provide a fitting tribute to their loved ones. Trusted Provider: The "Star Seller" status on Etsy and "America's Most Trusted Store" claim (citing 60,000 families served) on their website, along with numerous positive testimonials, suggest a high level of trust from their customers. Valued for Customization: The ability to personalize urns with engraving and even custom designs is highly valued and often mentioned in positive reviews. Seen as Offering Comfort: Customers feel GetUrns helps them find comfort and a beautiful way to remember their loved ones.

Copy Examples

• •Headline: Honor a Life Beautifully Lived. Body: In moments of remembrance, find solace in a tribute as unique as their spirit. Our handcrafted urns offer a gentle embrace for cherished memories, providing a lasting symbol of love and legacy. Explore our collection and let us help you find the perfect farewell. Call to Action: Discover a Fitting Memorial.
• •Headline: Keeping Their Memory Close. Body: During this tender time, GetUrns is here to support you. We offer a compassionate space to choose a meaningful urn that reflects the love you shared. Each piece is crafted with care, designed to be a comforting presence for generations to come. Call to Action: Find Comfort and Quality.
• •Headline: A Personalized Tribute, Crafted with Heart. Body: Every life tells a story. Let us help you honor theirs with a personalized urn, engraved with care and precision. Our commitment is to provide a beautiful, lasting memorial that captures the essence of your loved one. Call to Action: Create Your Unique Memorial.
• •Headline: Finding Peace in Remembering. Body: The journey of grief is deeply personal. At GetUrns, we offer a guiding hand, helping you select a high-quality urn that respectfully preserves the legacy of your loved one. May you find peace in every cherished memory. Call to Action: Explore Our Collections with Support.
• •Headline: More Than an Urn, A Celebration of Spirit. Body: We believe an urn is a vessel of love, a way to keep the spirit of your loved one present. With a wide selection of artistic and customizable options, we are dedicated to helping you find a beautiful and dignified tribute. Call to Action: Preserve Their Legacy Today.