Brand Tone

Bold, confident, empowering, approachable, trendy, celebratory, playful, and engaging.

Brand Values

• •Individuality and Self-Expression
• •Filipino Heritage and Modernity
• •Female Empowerment
• •Accessibility and Customer-Centricity

Best Practices

• •Lead with Confidence: Use active, powerful verbs and a confident tone. Phrases like "own it," "stand out," and "turn heads" align perfectly with the brand's core message.
• •Embrace "You" and "Your": Speak directly to the customer. Focus on how the clothes will make her feel and what they will help her do. Frame the brand as a partner in her self-expression journey.
• •Keep it Playful and Trendy: Incorporate relevant, popular slang and emojis where appropriate, especially on social media, to maintain a relatable and modern voice. This shows the brand is current and speaks the same language as its audience.
• •Tell a Story: Whether it's the story of the founders, the inspiration behind the Filipiniana collection, or the story of the woman who will wear the clothes, narrative is powerful. Use copy to paint a picture of the life and events the clothes are made for.
• •Stay Consistent Across Platforms: While the format may change (e.g., a short TikTok caption vs. an email), the core tone and values must remain the same. The bold, empowering, and stylish voice should be recognizable whether a customer is on the website, Instagram, or reading a product tag.

Social Perception

Largely positive, particularly concerning its unique designs and modern take on Filipiniana. Perceived as a go-to for special occasion wear and for those looking to add a unique, stylish flair to their wardrobe. Seen as trendy and in-touch with target demographic, with opportunities for inclusive sizing.

Copy Examples

• •Why blend in when you were born to Get Spotted? ✨ Our new collection is LIVE and serving looks that are as bold and unique as you are. Ready to turn heads? Tap the link in bio to shop your new favorite outfit.
• •Tradition, but make it fashion. Our Modern Filipiniana collection reinvents heritage with every stitch. Wear a story of culture and confidence. Perfect for your next big celebration. #GetSpotted
• •Hi [Customer Name], Life's too short for boring clothes. We curate pieces that do more than just fit—they empower. From brunch with the girls to that vacation you've been dreaming of, we've got the outfit that will make every moment a statement. Find your power piece today.
• •That Get Spotted Shop glow-up hits different. 🔥 #OOTD #BaddieEnergy #StyleInspo
• •SPOTTED: A SALE! Up to 40% Off. Don't miss out on the looks everyone's talking about. Your wardrobe will thank you.