Brand Tone

Modern & Innovative, Clean & Responsible, Direct & Confident, Lifestyle-oriented & Positive, Approachable & Informative

Brand Values

• •Modernity/Innovation
• •Choice & Freedom
• •Quality
• •Health-Consciousness (within the nicotine context)
• •Simplicity & Convenience

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of the brand's tone (e.g., modern, clean, confident, positive), with examples of do's and don'ts. This ensures anyone writing copy understands the desired voice.
• •Focus on "Freedom From": Consistently highlight what SLIQ offers freedom *from* (smoke, spit, tobacco leaf, ash, lingering smell) while emphasizing the positive attributes it provides (flavor, convenience, discretion).
• •Use Active and Direct Language: Employ strong verbs and clear, concise sentences. Avoid overly passive or jargon-filled language. Keep the message straightforward and easy to understand, reflecting the product's simplicity.
• •Emphasize a Modern Lifestyle: Integrate copy with visuals and scenarios that reflect a contemporary, active, and discerning audience. The language should complement this imagery, speaking to aspirations of a cleaner, more convenient way of life.
• •Stay Positive and Solution-Oriented: Frame messaging around the benefits and the positive experience SLIQ offers, rather than dwelling on negatives. Position SLIQ as an innovative solution for adult nicotine users seeking alternatives.

Social Perception

Emerging Player, Alternative Seekers, Flavor-Focused Interest, Curiosity & Cautious Optimism, Seen as a "Cleaner" Option

Copy Examples

• •Headline (Website/Ad): "SLIQ: Your Nicotine. Reimagined."
• •Social Media Post (Instagram/Facebook): "No smoke, no spit, no limits. Just pure flavor and satisfaction. Discover the SLIQ way to enjoy nicotine. What's your go-to flavor? #GoSliq #TobaccoFree #NicotinePouches #ModernNicotine"
• •Product Description Snippet: "Experience the crisp rush of Mint or the sweet burst of Mango. SLIQ nicotine pouches deliver a smooth, tobacco-free satisfaction that fits seamlessly into your day. Discreet, delightful, done right."
• •Email Subject Line: "Upgrade Your Break: SLIQ is Here."
• •Ad Copy (Short): "Tired of the old ways? SLIQ offers a fresh, tobacco-free nicotine experience. Clean, convenient, and packed with flavor. Make the switch to SLIQ."