Brand Tone

playful, witty, and informal

Brand Values

• •Effectiveness and Results
• •Joyful Self-Care & Fun
• •Simplicity and Ease of Use
• •Inclusivity and Authenticity
• •Conscious and Ethical Practices
• •Challenging Norms

Best Practices

• •Embrace Playful Language: Use humor, wit, and informal phrasings. Don't be afraid to be a little cheeky or irreverent, always aligning with the "dirty-minded yet conscious-clean" vibe.
• •Focus on Fun and Enjoyment: Frame skincare not as a chore, but as a moment of indulgence and self-care that's genuinely enjoyable.
• •Highlight Simplicity and Effectiveness: Clearly communicate that the products are easy to use and deliver real, visible results without complex routines.
• •Be Authentic and Relatable: Speak directly to your audience, acknowledging their desire to look good without conforming to impossible standards. Celebrate uniqueness and imperfections.
• •Maintain a Confident (but not Arrogant) Stance: Show that you believe in your products and their ability to make a difference, while keeping the tone light and approachable. The "gamer mode always ON" attitude suggests a confident, can-do approach.

Social Perception

Customers generally have a very positive perception of the brand, highlighting product effectiveness, pleasant textures, and good customer service. The brand's playful and "cheeky" approach is noted by customers and the press.

Copy Examples

• •Stop battling your skin. Start having a tiki-tiki meow-meow time with it. Our [Product Name] makes looking good feel like playing on easy mode.
• •Wrinkles? Fine lines? Ain't nobody got time for that. Get [Product Name] and let your face do the fun talking, not the aging.
• •Self-care that doesn't suck. Promise. Our [Product Name] is so good, you'll actually want to use it. #DirtyMindCleanConscience
• •Join the outcasts' club. The one with ridiculously good-looking skin. Siwon: Effective skincare, zero BS.
• •Less time stressing, more time impressing. Our all-in-one [Product Name] gives you [Benefit 1] and [Benefit 2] without the 12-step skincare marathon. #JoyfulSelfCare