Brand Tone

Approachable, friendly, community-oriented, empowering, confident, helpful, and educational. It has a lighthearted, fun, cheeky, and bold attitude. "Keep It Sassy!" tagline.

Brand Values

• •Customer Service Excellence
• •Quality Products
• •Community Support & Empowerment
• •Inclusivity/Catering to Specific Needs
• •Self-Expression and Confidence
• •Growth and Adaptability

Best Practices

• •Embrace the "Sassy": Use confident, vibrant, and slightly playful language. Don’t be afraid of a little attitude (in a fun, empowering way). Think exclamation points, emojis where appropriate (especially on social media), and encouraging, bold statements.
• •Stay Approachable and Inclusive: While "sassy," ensure the tone remains welcoming and friendly. Use inclusive language. Highlight expertise in a helpful, non-intimidating way. Phrases like "We're here to help," "Ask us anything," or "Your beauty journey" can foster this.
• •Highlight Community and Roots: Regularly incorporate messaging about being a Black-owned business and your commitment to the community. Share customer stories (with permission) or spotlight local connections. This builds trust and loyalty.
• •Focus on Empowerment and Self-Expression: Frame products not just as items, but as tools for customers to express their individuality and feel good about themselves. Use action-oriented words that inspire confidence.
• •Be Consistent Across Platforms, but Adapt to the Medium: While the core tone should remain, tailor the specific expression to the platform. For instance, TikTok and Instagram might allow for more informal, visual, and trend-driven language, while the website's "About Us" can be slightly more formal yet still carry the brand's personality. Always use the "Keep It Sassy!" tagline where appropriate.

Social Perception

Positive and Trusted, Supportive of Black Community, Knowledgeable Resource, Go-To for Specific Products, Affordable.

Copy Examples

• •Headline: Unleash Your Inner Sassy! ✨ Body: Life’s too short for boring hair. Find everything you need to express your unique style at Get Sassy Beauty Supply – from vibrant braiding hair to luscious wigs and the best in textured hair care. Your look, your rules! #KeepItSassy
• •Headline: Rooted in Community, Blooming with Beauty. 💖 Body: As your friendly, Black-owned neighborhood beauty experts, we’re here to help you shine! Quality products, expert advice, and all the good vibes. Come say hi – we love helping our community feel fabulous!
• •Headline: Got Hair Goals? We’re Your Glam Squad! 💁‍♀️ Body: Whether it's inches, waves, braids, or that perfect fade, Get Sassy has you covered. We stock the best brands and those hard-to-find gems. Plus, our team is always ready with tips and tricks! What look are you dreaming up today?
• •Headline: More Than Just Supplies – It's a Sassy State of Mind. 😎 Body: At Get Sassy, we believe beauty is about confidence and fun. Step into our world of endless possibilities and let us help you find the products that make you feel amazing, inside and out. #GetSassyGetConfident
• •Headline: Your Style. Your Sass. Our Shelves. 🛍️ Body: From protective styles to bold new looks, and all the care in between – Get Sassy Beauty Supply is your one-stop shop. We’re passionate about bringing you the best in beauty. Come explore and #KeepItSassy!