Brand Tone

Authoritative, Technical, and Authentic

Brand Values

• •Expertise
• •Quality
• •Transparency
• •Pragmatism
• •Reliability

Best Practices

• •Lead with the Problem: Start copy by referencing a specific, technical problem or error code (e.g., "P189C," "Jerking in 2nd gear"). This immediately qualifies and engages the target audience.
• •Back Claims with Workshop Evidence: Instead of just saying "high quality," say "pressure-tested in our workshop" or "as seen in our YouTube repair videos." This leverages the brand's authentic content.
• •Speak Technician-to-Technician: Use precise technical language. Do not oversimplify. This builds credibility and shows respect for the customer's knowledge.
• •Reinforce the 'Practitioner vs. Theorist' Angle: Subtly position the brand as having real-world knowledge that surpasses the theoretical guidelines of vehicle manufacturers. Phrases like "what the manual won't tell you" or "a solution built from experience" will resonate.
• •Always Link Back to the Physical Workshop: Regularly mention "Truckpoint Leverkusen" in copy for Getriebeshop24. It builds trust, reinforces the brand's heritage, and reminds customers they are dealing with real people and a physical location.

Social Perception

highly specialized and trustworthy expert in the German automotive community. Customers see them as a go-to source for complex gearbox issues that general workshops might not handle. Their YouTube content has established them as educators and thought leaders in their niche. The brand is not seen as a cheap parts supplier but as a provider of reliable, high-quality components and repair services, justifying a premium price point.

Copy Examples

• •Manufacturer claims of 'lifetime oil' are unrealistic. Our DQ200 Mechatronic Repair Kit includes the upgraded components necessary for long-term reliability. Fully tested in our workshop. Built by technicians, for technicians.
• •DSG Error Code P17BF? Don't replace, repair. Get the expert-developed MasterKit from Getriebeshop24. Fast dispatch from our German workshop. Order now.
• •In this video, we show you why the 0B5 clutch is prone to overheating. We diagnose the root cause and perform a complete overhaul—the right way. What we do here is based on thousands of hours in the workshop, not theory. Find the parts used in this repair at getriebeshop24.de.
• •Another commercial vehicle transmission saved from the scrap heap. This isn't just a job for us; it's our craft. We are Truckpoint Leverkusen. We are Getriebeshop24.
• •We're not just an online store. We are Truckpoint Leverkusen—a master workshop with a singular focus: transmissions. Getriebeshop24 was born from our daily work, offering other professionals the proven parts and solutions we trust in our own repairs. When you buy from us, you buy our expertise.