Brand Tone

Aspirational and Luxurious, Confident and Trendy, Expert and Trustworthy, Empowering and Relatable

Brand Values

• •Quality Craftsmanship
• •Style and Individuality
• •Authenticity and Natural Appearance
• •Customer Empowerment
• •Expertise and Artistry

Best Practices

• •Emphasize Quality and Authenticity: Consistently use language that underscores the "luxury," "raw," and "authentic" nature of the hair. Detail what makes it superior (e.g., sourcing, minimal processing, natural look and feel).
• •Showcase Transformation & Confidence: Use visuals and testimonials (especially user-generated content from platforms like TikTok) that highlight the positive change and confidence boost customers experience. Focus on the "feeling" as much as the "look."
• •Maintain an Expert Yet Approachable Voice: Balance sophisticated language about hair quality and styling with empowering messages that resonate with the "every-day woman." Share tips and advice to reinforce expertise.
• •Stay Current and Trendy: Reflect contemporary styles in product offerings, visuals, and language. Align with current hair fashion trends to maintain the "style statement" appeal.
• •Leverage the Founder's Persona (Brandi Frye/@bflyyexperience): Continue to integrate Brandi Frye's expertise and the @bflyyexperience brand into the narrative. Her professional work and direct engagement can build trust and add a personal, aspirational touch.

Social Perception

High-Quality Provider, Associated with Expertise, Aspirational Brand, Knowledgeable Consumer Base, Positive Customer Experiences

Copy Examples

• •Headline: Elevate Your Everyday. Discover the Get Raw Fx Difference. Body: You deserve hair that speaks volumes before you even say a word. Our luxury raw hair wigs and extensions are crafted for the woman who commands attention with her confidence and style. It's not just hair, it's your signature.
• •Headline: Raw Beauty. Real Confidence. Body: Experience the unparalleled quality of authentic raw hair. At Get Raw Fx, we believe in transformative styles that look and feel undeniably natural. Ready for your most confident look yet?
• •Headline: The Secret to Effortless Glamour? It’s Get Raw Fx. Body: From everyday chic to show-stopping statements, our custom units are designed by experts to blend flawlessly and move naturally. Step into the spotlight with hair that’s as unique as you are.
• •Headline: Stop Dreaming About Perfect Hair. Own It. Body: Tired of wigs that look like…wigs? Get Raw Fx delivers the natural density, flawless hairlines, and luxurious texture you've been searching for. Invest in yourself, invest in style that lasts.
• •Headline: As Seen on @bflyyexperience: Style, Redefined. Body: Get the celebrity-approved look with hair from Get Raw Fx. Curated by Brandi Frye, our collections offer the same premium quality and cutting-edge styles trusted by the best. Your A-list hair awaits.