Brand Tone

Informative & Educational, Convenient & Accessible, Empathetic & Supportive, Professional & Trustworthy, Discreet

Brand Values

• •Accessibility: Making contraception and sexual health services easily available to women in South Africa.
• •Convenience: Simplifying the process of obtaining prescriptions and medication.
• •Empowerment: Giving women control over their reproductive health choices.
• •Confidentiality/Privacy: Offering a discreet way to manage sensitive health needs.
• •Health & Wellbeing: Focusing on women's sexual and reproductive health beyond just contraception.
• •Affordability: Providing options and information about costs, though the service fee itself is not covered by medical aid.

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, straightforward language that is easy to understand, avoiding overly technical jargon unless explained. The process should feel simple and accessible.
• •Maintain an Empowering and Supportive Voice: Frame messages positively, focusing on choice, control, and support for women's health decisions. Acknowledge the importance and sometimes personal nature of these choices.
• •Emphasize Convenience and Discretion: Consistently highlight how the service saves time and offers privacy, as these are key differentiators for an online health service.
• •Build Trust Through Professionalism and Transparency: Reference the involvement of medical professionals, adherence to medical standards, and be clear about how the service works, including costs and processes.
• •Be Informative and Educational: Provide valuable content that goes beyond just selling a service. Offer resources, answer common questions, and help users make informed decisions about their health, reinforcing the brand as a knowledgeable authority.

Social Perception

The website itself is perceived as legitimate and safe. The broader social perception of online contraceptive services is generally positive among those who seek convenience and discretion, and for whom access might be a challenge. The general online discourse around contraception shows a demand for reliable information, concern about side effects, and a desire for control over one's body. Get My Pill taps into the demand for accessible and expert-guided choices. As an online service dealing with prescription medication, transparency about processes, medical professional involvement, and clear communication about costs are crucial for positive perception. Get My Pill appears to address these by detailing their online medical assessment process and script/delivery options. The fact that it was founded by South African doctors likely enhances its credibility and positive perception within the local context.

Copy Examples

• •Headline: Take Control of Your Health, Simply. Body: Tired of clinic queues and pharmacy runs? Get My Pill delivers your prescribed birth control discreetly to your door. Online consultations, fast renewals, and peace of mind. Your health, your schedule. Call to Action: Start Your Online Assessment Today.
• •Headline: Expert Care, Effortlessly Yours. Body: Access doctor-prescribed contraception without the hassle. Get My Pill offers private online assessments by licensed South African doctors, with your chosen pill, patch, or injection delivered or ready for pharmacy pickup. Call to Action: Discover Convenient Contraception.
• •Headline: Your Contraception, Your Terms. Body: Life’s busy. Managing your birth control shouldn’t add to the stress. With Get My Pill, get your script renewed and medication sorted, all from the comfort of your home. Secure, supportive, and straightforward. Call to Action: Get Your Prescription Online.
• •Headline: Beyond the Pill: Comprehensive Sexual Wellness. Body: At Get My Pill, we're about more than just contraception. Explore confidential STI & cervical cancer testing services through our trusted partners. Your complete reproductive health, all conveniently managed online. Call to Action: Learn More About Our Health Services.
• •Headline: Informed Choices, Delivered with Care. Body: Navigating birth control options? Our detailed guides and expert medical team are here to help you find the best fit. Get My Pill provides medically approved prescriptions and reliable delivery across South Africa. Call to Action: Explore Your Options Now.