Brand Tone

Enthusiastic, customer-centric, promotional, direct, encouraging, and value-driven, aiming to build trust and assure good service.

Brand Values

• •Customer Satisfaction
• •Value and Affordability
• •Convenience
• •Engagement

Best Practices

• •Lead with the Benefit: Start copy by addressing a customer pain point or a desired outcome. This makes the message about them, not the product.
• •Emphasize Value and Urgency: Always include discount percentages and use action-oriented words to align with the core brand proposition of being a destination for great deals.
• •Maintain an Enthusiastic and Positive Voice: Use upbeat and encouraging language to maintain a friendly and approachable tone.
• •Reinforce Trust Signals in All Copy: Regularly mention the "100% satisfaction guarantee," "free shipping," and "cash on delivery" to reduce purchase anxiety.
• •Encourage Customer Interaction: Actively ask for reviews, photos, and feedback to reinforce the brand's customer-centric value and build social proof.

Social Perception

The brand aims to cultivate the perception of being a reliable, customer-first company that offers great deals on practical household and lifestyle products. It is perceived as a direct-to-consumer e-commerce store focused on deals.

Copy Examples

• •Headline: Stop Losing Food to the Grill! Body: Grill onions, veggies, and shrimp without the mess. Our Stainless Steel BBQ Grill Basket makes it easy. Become the undisputed grill master of the neighborhood. FREE shipping & Cash on Delivery available. Get yours today and save 52%!
• •Your Kitchen is Missing This! ✨ Up to 57% OFF Inside.
• •Tired of cluttered sinks and soap scum? So were we. That's why we love this self-adhesive steel soap rack. It installs in seconds (no drills needed!), keeps your soap dry, and gives your bathroom a sleek, modern look. Order a pack of two today and enjoy a cleaner space tomorrow. We guarantee you'll love it!
• •Making Your Life Easier, One Great Deal at a Time. Free Shipping on All Orders + 100% Satisfaction Guarantee. Happy Shopping!
• •We LOVE seeing our products in their new homes! ❤️ Show us how you're using your latest Getmycraft find. Post a photo or video and tag us for a chance to be featured on our page. Let's make it happen! #GetMyCraft #HomeHacks