Brand Tone

Professional, Direct, Authoritative, Functional, Product-focused, Confident, Expert

Brand Values

• •Specialization & Comprehensiveness
• •Heritage & Trust
• •Performance & Durability
• •Customer-Centric Service
• •Innovation

Best Practices

• •Focus on the Application: Always connect the product feature to a real-world job. Instead of 'This marker is oil-based,' write 'This oil-based marker cuts through grease and oil to leave a clear, permanent mark.'
• •Use Authoritative Language: Employ strong, confident words like 'Engineered,' 'High-Performance,' 'Specialist,' and 'Reliable.' This reinforces the brand's position as an expert in the field.
• •Leverage the Markal Heritage: Consistently reference the 'Since 1934' history and the brand's reputation for quality to build immediate credibility with new customers.
• •Be Clear and Direct: The target audience values efficiency. Avoid jargon and overly descriptive language. Get straight to the point about what the product is and what problem it solves.
• •Highlight Tangible Benefits: Always emphasize the value propositions clearly, such as the 'UK's Largest Range' and 'Free UK Shipping on All Orders Over £50,' as these are key differentiators.

Social Perception

Perceived as a trusted, specialist supplier for high-quality, dependable, and essential industrial marking tools, catering to professionals like tradespeople.

Copy Examples

• •Markal Markers In Stock - UK's Largest Range - Free Shipping Over £50
• •Built for the Toughest Jobs. The UK's #1 specialist supplier of Markal industrial markers. Find the right marker for any surface.
• •Don't Run Out: Restock on High-Performance Markal Paintstiks
• •Engineered for welders, the Silver-Streak pencil leaves a reflective, torch-resistant mark that won't burn or rub off. See your mark clearly through your filter plate for precision work every time.
• •From oily metal to rough concrete, Markal paint markers are designed to perform where others fail. Durable, weather-resistant, and built for the trade. #Markal #IndustrialTools #BuiltToLast #Tradesman